A NURSERY retailer with a flagship showroom in Dewsbury is to fill the void left behind by Mothercare after its final store ceased trading on Sunday.”

In November, independent nursery retailer Kiddies Kingdom made a nine-point proposal to the administrators at Mothercare with a key focus on the option of taking over the retailer's best performing stores.

Director Mohammed Patel said: “Although there was some value in taking over existing locations, it makes more commercial sense for us to start from a blank canvas and build 21st century showrooms in strategic locations, which deliver an omni channel experience.”

Kiddies Kingdom plans to be the nation’s ‘go-to’ retailer for nursery products and intends to expand even further.

Mr Patel added: “We are an ambitious and forward thinking business, and believe we have the right ingredients to become the ‘go-to’ point for baby shopping.

"Although Mothercare have recently struck a deal with Boots to keep their brand alive in the UK, the true value of Mothercare was not its own branded products but its retail presence, giving consumers a national outlet for baby shopping. This no longer remains, and we will strive to fill it.

"Whilst others pull investment off the high-street, we will do the opposite and invest in it on a national scale. We understand how customers want to shop and we will fill that void over the next few years, with the launch of state of the art flagship showrooms which will be located in major cities across the spine of the UK. By delivering an end to end experience, we will be creating a hub that customers are longing for.”

Kiddies Kingdom was established 35 years ago, retails online and has a hugely successful flagship showroom located in Dewsbury.