A BRADFORD-BASED manufacturer of cleaning products has launched its first ever TV advert.

Astonish, in Staithgate Lane, just off the M606, has seen the commercial come to fruition thanks to a multi-million-pound investment.

The company's revenue has increased by 22 per cent, year-on-year, allowing it to pump funds into the ad and an accompanying digital campaign.

The commercial - which will air on ITV - features Astonish's "iconic" Oven & Grill Specialist Cleaner & Sponge.

It is set in a typical family kitchen and sees the special sponge remove grease and grime from an oven.

Managing Director for Astonish, Howard Moss, said: "This investment marks the start of an exciting journey for us here at Astonish.

"The Oven & Grill cleaner has always been an iconic product for us and so we wanted to give it the spotlight that it deserves."

The 30-second advert will be shown throughout mainstream programming, such as Coronation Street and Good Morning Britain.

It will be on air until March and runs alongside a revised version of the advert, used across Astonish's social media channels.