JET2 has launched a new holiday brand aimed at the "growing millennial market".

The Yeadon-based firm has introduced 'Vibe' for those looking for more than a typical '18-30s' holiday overseas.

While it focuses on younger customers, Jet2 says it has been tailored to meet the demands of a broad audience which includes first-time holidaymakers, bucket-listers, and the over-25s experience-driven market.

There's now four 'vibes' to choose from. Those looking for world-renowned hotels like Ushuaia Ibiza Beach Hotel, Ibiza Rocks and Hard Rock Ibiza can opt for 'Iconic Vibe'.

'Party Vibe' is aimed at those looking for clubbing holidays in the best party resorts, 'Pure Vibe' includes hotels where pool parties, live performances and daytime DJs are on the bill, while 'Chilled Vibe' is perfect for luxury lovers on the hunt for sophistication, exclusive extras and those all important Instagram snaps.

Zoe Towers, Head of Product at Jet2holidays said: “Vibe by Jet2holidays offers all the award-winning benefits of a Jet2holidays package, but what really sets this exciting new brand apart is the amount of time we’ve put into helping independent travel agents and customers choose a holiday that is tailored exactly to what they need. So whether a customer wants out-out or chill-out, then our Iconic, Party, Pure and Chilled vibes help create that perfect holiday.”

“With everything from iconic 5-star hotels to 2-star hotels in the heart of the action, Vibe by Jet2holidays really does have something for everyone, and that’s before you add in all the award-winning Jet2holidays benefits which make us stand out from the crowd."