More than 1,000 primary school children in Bradford will be among the first in the region to receive "inspiring" personal development programmes thanks to funding from The Works Recruitment.

In partnership with Positive Footprints and local primary schools, the firm is on a mission to raise the aspirations of children in years five and six.

Craig Burton, managing director of The Works Recruitment, believes the initiative will support the district’s ambition to improve productivity, jobs, earnings and skills.

Craig said: “Children and young people represent our future and the perceptions they have about careers are often formed from an early age. From just seven years old, over a third of children base their aspirations on people they know so if we can encourage them to recognise their talents and meet inspiring people, we will open their eyes and increase their aspirations, confidence and life choices."

Around 13,000 children across the country have already engaged with this ground breaking programme and Craig wanted Bradford's young people to be the next generation involved.

Craig has also worked on other employer engagement initiatives as part of Bradford Manufacturing Weeks and Leeds Manufacturing Festival in 2018 and 2019.

He said: "I wanted Bradford’s children to have the same opportunity to experience it as others across the UK."