CROWDS have turned out this afternoon to see Love Island star Michael Griffiths. 

He appeared on the hit ITV show earlier this year and is at The Broadway as part of The Festive Launch, where the Christmas lights will be switched on.

The shopping centre has been heaving this afternoon, with a long queue of fans waiting for their chance to take a selfie with the television star. 

It was revealed yesterday that he's signed up for the new series of Ex on the Beach following his stint on Love Island. 

He left the villa single after failed romances with Amber Gill - who won with Greg O'Shea - and Joanna Chimonides.

Sophie Allen, 31, was with her family and was impressed with the day.

She said: "We love it. This is our second year - we moved here from Manchester.

"The events are really good."

Jodie Clarke, 31, was also with her family and waiting to see Michael and Rak-Su, who are appearing later on. 

She said there was a "festive spirit" in the centre. The festive feeling has certainly been alive outside The Broadway, where sculpture specialists Sand In Your Eye have created an amazing ice-sculpture - in the mold of a life-size Santa sleigh. 

Father Christmas himself has even made an appearance this afternoon.

Meanwhile, live performances have been held throughout the day in the centre in the run-up to the big moment later this evening.

X Factor 2017 winners Rak-Su will be performing at 5.20pm, followed by the legendary Heather Small from M People at 6.05pm.

There'll be a live countdown  for the Christmas light switch-on at 6.30pm.