A BRADFORD-based world food producer has revealed a new look website as part of an ambitious plan to drive growth over the next year.

Regal Food Products, which has its head office on Wallis Street, Four Lane Ends, has transformed its online shop design.

The family-run business started out as a supplier for Yorkshire corner shops, focusing on foods popular with the UK’s South Asian community, before expanding into World Food brands.

The new e-commerce website is the first part of the company’s plans for 2020 growth.

The new website makes it easier for customers to buy products and also allows Regal to run promotions around key events like Diwali and Ramadan.

It marks the firm's expansion into the e-commerce market, as it had previously been wholesale focused.

“We’re very pleased with our new website, and very excited about the new business opportunities it offers us," said Waqar Younis, Sales Director for Regal Food Products.

“We’ve got big business goals for 2020, which are still under wraps at this time. However, this new website is the first step towards fulfilling our new vision for the company. It allows us to dial up our presence in the gifting market - and to raise awareness of our broad World Food brands range - while still championing our South Asian favourites.

"We know people want to find their favourite foods as easily as possible, and are open to being inspired along the way. We hope our customers find our new website easier than ever to use, and that they enjoy the new promotions and product ranges we now offer.

"And we also can’t wait to reveal the next stages of our 2020 business plans.”

Regal Food Products was set up by Younis Chaudhry after he invented some puff pastry fingers.

The pastries were an instant hit. Fairy cakes followed and, in a relatively short space of time, the business has become a force to be reckoned with.

It has a multi-million pound turnover, employs hundreds of staff and supplies to mainstream supermarkets like Morrisons, Asda, Tesco and larger independent stores. The brand has grown to encompass around 300 products ranging from baked goodies to crisps, fruit juices, popcorn as well as sauces and spices. It featured in the top ten of cake brands according to business publication The Grocer alongside iconic names such as Cadbury’s, Mr Kipling and Galaxy. Earlier this year, Mr Chaudhry was crowned Entrepreneur of the Year at the Telegraph & Argus's Bradford Means Business awards.

He said "dedication, honesty and focus" are at the heart of his achievements.

"Bradford, I think, is an ideal place to do business," he told the T&A.

Visit www.shopatregal.com