HALLMARK Cards have asked staff in Bradford to apply for voluntary redundancy in an efficiency drive.

It is not known how many staff are affected at the site on Dawson Lane, Dudley Hill.

A spokesperson at Hallmark Cards said: "To compete as a global business in a tough retail environment, we’re continually reviewing our operating model and cost structure to ensure we’re focused on the most important work of delivering to our consumers and partnering with our customers, as well as building a sustainable business model for our future.

"One of the actions we’re taking in support of this is to make sure our working structures enable us to do the work we need to do in the most efficient way possible. So as part of that charge, across certain areas of our business, we’re inviting colleagues to apply for voluntary redundancy.


"Colleagues were made aware of the opportunity to apply for voluntary redundancy on 16 October and have been given a period of time to consider if they want to apply. Colleagues are being fully supported with help and advice as they work through their options.

"Decisions like this are never taken lightly and this approach has been done in earnest as we work to drive efficiencies and results for our business."

The greetings card company announced it was axing 65 jobs at its former Bradford headquarters on Bingley Road, Heaton, in January 2009 spread across various departments due to the slump in retails sales.

Jobs were later centralised at Dawson Lane and the landmark Heaton site was sold in 2018 for £6.5 million.

Plans were unveiled that year for 385 homes in the iconic Grade II-listed Hallmark House and on the grounds.