WITH the trend being very much towards eating less meat in our diets, one innovative company is filling the freezer aisle with quick and easy dishes to suit the new flexitarian lifestyle.

The Saucy Fish Co. has added to its roster of award-winning products with a trailblazing range as part of their “fish minus the fuss” offering quick, flavoursome, and healthy meal alternatives to meat.

The new, coated range includes cod croquettes - perfect for tapas; fish and vegetable filled rostis; and saucy-centred fish melts, all ideal for the busy lifestyles we now lead.

The tempting menu can be found at The Food Warehouse by Iceland, in Bradford, and is sure to be a hit with everyone in the family.

As well as the tasty coated range, fans of The Saucy Fish Co.’s fishcake range won’t be disappointed as the leading seafood brand has also expanded their fishcake range in the frozen aisles. A saucy shopper favourite, there are now two new flavours to try; Salmon Fishcakes with a Cracking Lemon Centre and Cod Fishcakes with a Smashing Cheddar and Parsley Centre.

The two new flavours will be available in a family friendly four-pack for the first time ever, alongside Smoked Haddock Fishcakes with a Delicious Vintage Cheddar Centre.

Amanda Webb, Sales and Marketing Director of The Saucy Fish Co., said: “We studied the impact of rising trends, like flexitarian diets and new habits such as meat-free Mondays, on consumers’ dining choices, which directly inspired our new  products available at The Food Warehouse by Iceland.

“We’ve also aimed to minimise cooking times, in response to the reduction in time people spend on cooking ‘dinner for tonight’.

“We’ve always been a convenient yet delicious option for dinner, so we are very excited to launch new four-pack products that can bring the family together at mealtimes. From freezer to fork in less than 30 minutes, the new fishcakes options available at The Food Warehouse mean midweek mealtimes are never a problem.”

The pack of two rustic Rostis combine shredded, nutritious vegetables, such as spring onion, red pepper and chive, with tasty flakes of fish in a griddled-style patty, with a serving of delicious sauce, and have a cooking time of under 20 minutes.

Bradford Telegraph and Argus:

The amazing Melts comprise succulent Basa enrobed in a tasty crumb, with an oozy saucy centre in two new flavor-inspired combinations - ideal for people wanting to reduce their meat consumption by swapping a chicken kiev-style product with a lighter fish option.

Bradford Telegraph and Argus:

The handy pack of six crunchy Croquettes are inspired by the latest trends in informal Spanish dining, where rich, tasty cod and potato are encased in a crispy coating, but with the all-important Saucy centre. Perfect for those that love to share at mealtimes, or a convenient dinner saviour for a quick on-demand meal.

Bradford Telegraph and Argus:

All the new delicious choices are perfect for informal dining any night of the week, or dress them up for that ‘something special’ meal.

www.thesaucyfishco.com