BRADFORD-based automotive retailer JCT600 has completed work on its new Mitsubishi Motors dealership on Sticker Lane in the city.

Following a six figure investment, the new dealership is now fully open for business and is expected to create 16 jobs in total.

JCT600, which has been appointed as the Mitsubishi Motors franchisee for the Bradford area, has redeveloped its 99 Sticker Lane site from a BMW dealership.

After extensive refurbishment, the new dealership features the latest Mitsubishi Motors corporate design as well as having the capacity to display six new vehicles in the showroom and more than 30 new and used vehicles on the forecourt.

A full range of cars, SUVs and pick-up trucks are now available for viewing at the site as well as providing servicing and parts.

The workshop has also been significantly extended to include 15 bays.

Ryan Slater, general sales manager for JCT600 Mitsubishi Bradford, said: “It’s great to be bringing another global automotive brand to Sticker Lane, giving our customers even more choice with the addition of popular Mitsubishi models such as the L200 pick-up, and the Outlander PHEV which has been the best-selling plug-in hybrid since its launch in 2014.

“Our new showroom is one of the first in the country to feature elements of Mitsubishi Motor’s new corporate design, enabling customers to view the full range of new and used vehicles in a stylish and comfortable setting.

“The new dealership is expected to bring another 16 jobs to Bradford as we continue investing in the city. We look forward to welcoming customers to this impressive new facility.”

Rob Lindley, managing director, Mitsubishi Motors in the UK, said: “We are delighted that JCT600 has decided to add the Mitsubishi Motors brand to their business in Bradford. With their expertise and excellent reputation in the area, we know that the region’s new and existing Mitsubishi owners are in safe hands.

"This is an exciting time for Mitsubishi Motors in the UK with the recent launch of the new L200 Series 6 pick-up, new 2020 ASX and the upcoming roll out of the new Mitsubishi Motors global dealership design, we look forward to working with JCT600 Bradford and wish them every success.”

One of the UK’s largest privately owned motor retailers, JCT600 now represents 22 world leading marques with Mitsubishi Motors complementing the group’s existing portfolio which includes Kia, Mazda, Peugeot, SEAT, Vauxhall and Volkswagen.

Founded in 1946 as Brooklands Garage on Sticker Lane, Bradford, by current chairman Jack Tordoff, JCT600 has grown from a single site to operate over 50 dealerships.

With a team of 2,250 staff, the group last month announced record sales with turnover reaching £1.277 billion.