THE boss of a Shipley consultancy firm is the latest business leader to explain why he is backing the Give Bradford campaign’s 100 Club.

Rob Pratt is the founder and director of brand development consultancy firm The Other Person, based in the Festival Building in Ashley Lane, Shipley.

It has worked with a number of local and national businesses, including Skipton-based MPB Solutions, a global leader in the repurposing of by-products, Guiseley-based True North Products, and growing Ilkley firm Water Babies.

Mr Pratt founded the Other Person in 1998.

Hi Rob, what is your favourite thing about Bradford?

“It may sound clichéd but the stunning architecture of City Hall always has me accidentally heading for the nearest lamp post.”

What’s your ideal day out in Bradford?

“A Marvel movie in IMAX 3D at the National Science and Media Museum, with my family, followed by a meal.”

What is the best lesson you have learnt in business?

“Sometimes naivety is good; it means you get things done because you’re not hindered by the pains of experience.”

What single thing do you think could help the city?

“National exposure - keep banging the statistics drum.

“If we can get more people aware of how Bradford slots into the country, in terms of socio-economic benefits, more national businesses and the government will invest in its future.

“That inward investment will lead to everything else.”

What inspired you to join the 100 Club?

“It would be a sad world if being in business was about ‘self’.

“A colleague asked what the return would be on our investment in the 100 Club membership - I laughed because he was referring to financial return.

“I get regularly shown the incredible work done by the deserved recipients; that’s the return, something to feel quiet pride in.”

What community issues are important to you?

“Young talent achieving their best and getting the opportunities they deserve.

“No-one should be held back because of geography or circumstance.

“Make those young people aware of the right choices in life and give them the belief and then watch them fly.”

The 100 Club is a group of businesses and businesspeople in the Bradford district who contribute money to the Give Bradford campaign.

This funding then allows the Give Bradford campaign to source grants and funding for a wide range of community groups, charities and good causes across the Bradford district.

Give Bradford has already sourced £5 million in grants for Bradford, helping 350 projects and more than 200,000 people.

For more information about the Give Bradford 100 Club or to join, visit