PLANS to turn a car showroom in Bradford into a “striking new flagship facility” for Land Rover have been revealed.

A planning application to expand and refurbish the Farnell Land Rover site on Shipley Airedale Road has this week been submitted to Bradford Council.

If approved the plans would create over 11 extra full time jobs at the site - which is on one of the busiest routes into the city centre and next to the Shell petrol station.

The improvements to the site will also include spaces for an extra 15 cars as well as improved pedestrian access and electric vehicle charging points.

The business is on a stretch of road dominated by car showrooms, and the application says that as well as the expansion and improved facilities, new cladding, signage and a better layout will make the building more attractive.

The site was originally developed in 1997, and was a VW dealership until it was taken over by Land Rover in 2010.

The planning application, submitted by Vertu Motors, says: “The scheme seeks to upgrade and extend the existing facility to create a striking new flagship facility for the Land Rover brand.

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“The works include new cladding and glazing to the primary elevations and a complete internal refurbishment, so that the Land Rover brand can be displayed in a space which is fit for purpose and showcases the reputation for excellence of the of the Farnell Land Rover brand.

“The overall amount of new development is negligible but the full refurbishment of the facilities will enhance the existing operation of this site and provide a better experience for customers and employees.”

The business currently employs 55 people in full time jobs and five people in part time roles.

Under the new plans, the business would employ 66 people in full time roles, including a new apprentice role, and seven part time staff.

The application adds: “A significant number of jobs will be created directly as a result of this significant investment by Vertu Motors PLC in the city of Bradford.

“The development of this site is required in order to meet the 2020 capacities and corporate vision set out by Jaguar Land Rover.

“Through delivering this project Vertu Motors are not only providing more jobs but also safeguarding their current colleagues employment for the foreseeable future.

“The scheme offers to deliver a well detailed and contemporary building that will enhance the area. The proposal offers an improved street scene and creates a more hospitable environment to pedestrians and cyclists.”

It says the scheme will be similar to showroom refurbishments in other cities.

A decision on the application is expected to be made by Bradford Council in mid June.