ILKLEY-based PR consultancy, Approach has announced The Cellar Trust as its 2019 charity of the year.

The seven-strong team will support the Shipley-based charity as part of its programme of Corporate Social Responsibility (CSR)

Approach will offer fundraising, volunteering hours and hands on coaching through its PR and social media training arm, Approachability. The team will also work alongside the charity to help spread further awareness around mental health issues.

Suzanne Watson, managing director at Approach, said: “We live and breathe wellness both inside and outside of our business and with statistics showing that around one in four people in the UK experience a mental health issue each year, we recognise the importance of supporting a charity which makes such a difference to adults in our local area. The work undertaken by The Cellar Trust has really resonated with the team and selecting them as our key focus for support was a collective decision. We’re looking forward to working together and helping them to reach more people and make even more of a difference this year.”

Andrew McCarthy, head of fundraising at The Cellar Trust, said: “As a local charity, we don’t have the resources that national charities have – this is why the support from Approach is invaluable to us. We’re ecstatic to have been chosen as the team’s very first charity of the year and we’re certain that this partnership will help to support people experiencing mental health issues.”