KEIGHLEY College has rebranded.

Bosses at the Bradford Road campus are heralding a “strong, new visual identity”.

A launch event for the initiative, labelled The Next Chapter, was staged at the college.

Among those present were representatives from the Luminate Education Group – formerly Leeds City College Group – key stakeholders and councillors.

The college’s vision for the future was outlined.

And staff and students had the chance to showcase their curriculum areas and talk to guests about their achievements.

Curriculum and operations director, Heather Whitehead, said the new branding aimed to both raise the profile of the college and maintain its ongoing commitment to delivering high-quality provision for existing and would-be students.

She added: “Keighley College is continually expanding.

"The college is known for its innovative work and we wanted the brand to reflect the key role it plays and outline the significant steps we are making to ensure that our students reach their full potential.”