Seabrooks Crisps could be about to bring one of its flavours out of retirement - because of intervention from former One Direction star Zayn Malik.

The international chart-topper used his Twitter account to ask the crispmakers, also based in his native Bradford, to bring back tomato ketchup flavour, adding: "you know Yorkshire makes the best crisps".

It's hard to say quite what his 28.2 million Twitter followers around the world made of the outburst. Typical responses included "I don't know what you're talking about BUT YEAH I AGREE" and "I don't even know what those are and I'm like 'Yeah Sea Brook you better do it!'"

Seabrooks were clearly paying attention, though, and have responded with a Twitter poll asking whether the former flavour should make a return.

After two hours the poll was running at 90% in favour of a return for tomato ketchup flavour - so it looks like the popstar's intervention may well get results.

Seabrooks was originally a fish and chip shop set up in Bradford in 1939 by Charles Brook.

It was his son, Colin, who came up with the idea of producing crisps in the chip shop's fryer in 1945, and they have been made in the city ever since.

In 2018 the firm was bought by Japanese snack company Calbee for an undisclosed sum.