THE BROADWAY shopping centre has reported a record-breaking Christmas.

Ian Ward, general manager of The Broadway Bradford, said: “The festive shopping period is always the busiest, and this year at The Broadway was no exception. Seasonal footfall was up 4.2 per cent in the run-up to Christmas with Christmas Eve 2018 being our most successful yet.

“Sparkling Bradford, the city-wide festive marketing campaign which we’ve developed in partnership with Visit Bradford, Bradford Council, Made in Bradford and the University of Bradford, has been a huge hit with tourists and locals alike and we’ve seen a significant uplift in footfall to the city centre as a result.

“In terms of leisure, retail and hospitality, there’s been a huge amount on offer in Bradford for shoppers this Christmas and no doubt star-studded events such as the Festive Launch have helped bring in the crowds.

“2018 has been a fantastic year both for The Broadway and Bradford as a whole.

"As a centre, we continue to outperform the national average and we’re excited to build on this more next year.”