CROWDS lined the streets of Bradford this morning for the much-loved reindeer parade.

The annual event is a festive calendar favourite, bringing Christmas magic to the city centre. 

Father Christmas and his real-life reindeer began their journey on Kirkgate before parading down Sunbridge Road, onto Centenary Square and around the mirror pool in City Park, before heading back to Kirkgate. 

Competition winners Hollie Flynn and Finley McFadyen both six, took pride of place in a special carriage. 

After the parade finished, there was a chance to get a close-up look at the reindeer in their pen. 

Father Christmas has now taken up his residence in his grotto at the Kirkgate Shopping Centre and will be there until Christmas Eve.