SKIPTON-based Whitakers Chocolates has added another branch to its family tree with the appointment of Gemma Whitaker.

The UK’s largest manufacturer of personalised chocolates has recruited wife of managing director, William Whitaker, to the position of marketing manager.

Gemma has a background in advertising sales and marketing, most recently working at software development company Basis Media as senior project manager.

Gemma will focus on maximising growth opportunities with existing and new customers.

She said: “As a new position within the company, my role as marketing manager will be incredibly diverse, stretching from direct sales to brand management, working alongside the sales and digital marketing departments. My marketing background is a perfect fit for the Whitakers team as I can fully immerse myself in growing our social presence, creating engaging product material, new product development and evolving the brand itself.”

William Whitaker, managing director at Whitakers Chocolates, said: “I’m immensely excited about Gemma’s future at Whitakers. We celebrate 130 years in business next year which will be accompanied by innovative product launches and many more surprises."

Gemma added: “Working alongside my husband has to be the best part for me as we both share the same passion, drive and commitment. Being personally and emotionally attached to the company will help me channel my excitement and dedication to the role. I’m really proud of what William and the family have achieved which makes my appointment even more special."