A NEW breastfeeding support project is to launch later this month.

National Lottery-funded Better Start Bradford is launching the scheme with Health for All to officer practical and emotional support for families with babies up to six-months-old who are breastfeeding or mixed feeding.

Home visits starting within 48 hours of a mum arriving home will be offered and are personalised to fit around the family and other appointments.

Pat McGeever, Chief Executive of Health for All, said: “We at Health for All are delighted to be joining the Better Start family in Bradford and hope to make a really positive impact on the health and wellbeing of new babies through supporting their mums and families."

Gill Thornton, Head of Programme, Better Start Bradford, added: “Many mums have told us that they stop breastfeeding before they want to, and that mums and dads want reliable support for breastfeeding, so we’re very excited to be delivering this new service in our area."

Families who have a baby after October 29, 2018, in the Better Start Bradford areas of Bradford Moor, Bowling and Barkerend and Little Horton will be entitled to three or more home visits.