ANOTHER business leader has called on firms across the district to join the GiveBradford 100 Club.

Ian Ward, general manager of The Broadway and chair of Bradford BID development group has called on more businesses to sign up for the club, which supports local charities and community groups.

The 100 Club already has a number of members from different industries.

What do you like most about Bradford?

Bradford has an amazingly vibrant and diverse population, not to mention the highest percentage of under-25s in the UK, which makes it a fantastic place to live and work.

What do you think are the key challenges the district faces?

Like any city, Bradford is under pressure due to budget cuts to councils and public services.

As a city, we need to rise to the challenge of filling that gap. Now more than ever, Bradford needs its business leaders to work together towards a better future for the city through improving infrastructure and remodelling the urban centre.

What issues are important to you and your organisation?

At The Broadway, we’re committed to delivering a ‘wow’ experience to keep bringing shoppers back time and time again. Last year, we saw an extra 1.5 million visitors through our doors and we’re looking to build on that this year.

Our aim is to turn Bradford into a leisure and retail destination for tourists and locals alike, and it’s only through combining our strategies with other organisations that we can achieve this.

Why did you decide to join the Bradford 100 Club?

The Bradford 100 shares the same vision as The Broadway and Bradford BID to help Bradford become a city full of energy and opportunity.

At The Broadway, our motto is: “The answer is yes”, and I believe a positive attitude can make all the difference.

What community issues are important to you and/or your organisation?

“Working alongside local charities, such as Bradford Hospitals Children’s Charity which The Broadway has partnered with since last year, we’re always on the lookout for other ways we can help Bradford realise its full potential and become an even better place to live.