A NEW environmentally friendly campaign launches in Bradford today to encourage people to refill rather than buy new.

Refill, is a national scheme that wants to reduce plastic pollution by promoting the use of a reusable water bottle.

In the UK, the average household uses 480 plastic bottles a year, but only recycles 270 of them—meaning nearly half (44%) go to landfill.

Now, the Refill Bradford District group has been set up, and local businesses - such as bars, cafes and shops - are being encouraged to sign up as "Refill stations" so members of the public can quench their first by filling up their water bottle free of charge.

Around 40 venues across Bradford have signed up so far with the aim to increase that number to 250 by the end of the year.

Businesses that have joined the scheme receive a sticker for their display windows (above) to notify passers by they can fill up for free there.

There is also smartphone app to show nearby refill spots.

One of the first to join the new group was Tambourine Coffee in Saltaire.

Shop owner Chris Large said: “I think it is a great idea and a good opportunity for small business like Tambourine to play our part in reducing plastic waste.”

Hawarun Hussain, from Shipley Green Party and a local environmental campaigner, set up the Refill Bradford District group and believes signing up to the scheme can also benefit trade.

She said: “Businesses benefit from increased footfall and more sales. People check their smartphone app to find nearby venues. Research has shown that when a business provide free water people are more likely to make a purchase.”

The launch of the campaign in Bradford also coincides with the first ever National Refill Day.

Anyone wanting more information or to get involved should email Refill Bradford District at refillbradforddistrict@gmail.com, follow them on twitter @refrillbradforddistrict or check out the Facebook page: facebook.com/refillbradforddistrict