AN ILKLEY-based PR firm has expanded its award-winning team with three new appointments.

Betty Adams has joined as junior account executive, Sarah Kroon as business development director and Shona England as senior account executive (pictured).

Managing director Suzanne Watson said: “Our three new starters offer a varied skill set that really enhances our offering across all sectors but particularly in manufacturing and retail.

"The passion that Sarah, Shona and Betty show for this business and our clients’ business is exactly what continues to set us apart as a consultancy."

Approach is also celebrating being shortlisted in the CIPR PRide industry awards for Best Use of Social Media, Outstanding Small PR Consultancy of the Year and Corporate Business Communications Campaign.