TO many shoppers it is an iconic location.

Yet, the potential loss of House of Fraser in the quaint market town of Skipton is, sadly and simply a sign of our rapidly changing times.

The closure, affecting 31 of the company's 50 stores, are part of a proposed Company Voluntary Arrangement which will require approval from creditors who will make their decision on June 22.

House of Fraser is the latest in a string of big name brands whose fortunes are apparently flagging.

Poundworld recently fell into administration and fashion retailer, New Look, is reportedly continuing to cut prices to revive its business.

There is no doubt Britain's high streets are struggling to survive and it's no surprise in a world dictated by technology.

Online shopping continues to increase. According to the Office for National Statistics, net sales increased by 11.7% for the amount spent in April 2018 when compared with April 2017.

Considering customers now have access to stores 24/7 it's not surprising online shopping is enticing more people to shop in the comfort of their own homes.

It has its disadvantages too and online shopping isn't for everyone. Sauntering around high street shops and shopping centres is more preferable for those wanting to try on garments and touch and feel the fabrics rather than selecting clothing and goods from images online.

You can make an instant decision whether to buy it or not; you can see the actual size of the item which can often look different in an image; and you don't have to face the rigmarole of sending something back if it doesn't fit or it isn't right.

For many customers shopping is a pleasurable day out. In some shopping centres you can browse and buy, watch a movie and meet up with friends for a meal. It is an experience offering far more than meandering around the shops.

How different it is today than it was generations ago? I remember my late great Grandma talking about Bradford's shopping destination of its time - Brown Muff & Co in Market Street.

Dating back to 1814 the department store was known as the 'Harrods of the North' its interior oozing grandeur with gilt and glamour. Back then it was a treat to visit such places before being seduced by the glut of alternatives we have today.

In 1977 it was taken over by House of Fraser and rebranded Rackhams. Sadly, it closed in 1995 - the ground floor provided mixed retail with a smaller shop and cafe units and the upper part remaining empty but intact. However, a planning application has since been submitted to Bradford Council to turn the upper floors into 69 apartment/hotel rooms.

Many Bradfordians will have similar memories of shopping in the city's once popular landmark locations. The likes of Busby's on Manningham Lane - a particular treat for young ones was visiting Father Christmas in the famous Busby's grotto at Christmas.

While Bradford remains a popular shopping destination the city, like Skipton and many more towns and cities, are facing the challenge of flagging footfall within their high streets. Now, more than ever, the old adage 'use it or lose it' remains ever so true....

Sally Clifford