POLICE are trying to identify a group of men after a video of a theft at a Bradford store went viral.

The O2 store at Forster Square Retail Park was targeted by three men on Monday evening.

Mobile phone footage of the theft, which saw the men cut cords attached to display model iPads before running out of the store, was later uploaded to Facebook, and has since been shared thousands of times.

Although two of the men have their heads covered with hoods, another has his face clearly visible during the daylight robbery. This, along with speculation that the items were "dummy" models, led to many commenters labelling the men "Bradford's dumbest criminals."

Police have now appealed for anyone who knows the identity of the three men to come forward.

One of the men was wearing a white hoodie, a blue beanie, and shorts, and had a beard, and the other two were wearing dark hoodies.

As they leave the store, knocking a plant pot over in the process, the man recording the video shouts: "You're on video pal."

A police spokesman said: "Police are investigating a theft from shop in Forster Square Retail Park, Bradford which was reported to have happened at about 7.15pm on May 8.

"Officers are aware of this footage and are making further enquiries to identify the suspects.

"Anyone with information which may assist is asked to contact the Bradford City Area Neighbourhood Team on 101, quoting crime reference 13170207648 of May 8.

"Information can also be given anonymously to the independent charity Crimestoppers on 0800 555111."

Staff at the store refused to comment on the incident when the Telegraph & Argus visited today. A spokesman for the company said: "We’re aware of the incident that took place in the O2 shop Forster Square in Bradford on Monday and we have reported this to West Yorkshire Police."