MORRISONS has unveiled a new one-hour delivery service through Amazon.

The move by the Bradford-based supermarket hit the share price of online retailer Ocado, which already has a deal in place to deliver orders from

The move will allow customers to order a full Morrisons shop online through the Amazon Prime app, with the choice of paying £6.99 for a one-hour delivery or taking a two-hour delivery slot for free.

While the service will only be available in certain areas of London and Hertfordshire, Morrisons said it could help boost profits by between £50 million and £100 million.

David Potts, Morrisons chief executive, said it was a low-cost move that will deliver more customers to the firm.

He said: "As food maker and shopkeeper, we have unique skills to help build a broader new Morrisons through capital light growth.

"'Morrisons at Amazon' is another exciting joint opportunity and makes Morrisons' good quality, great value for money products available to even more customers."

Amazon announced in February it would sell hundreds of Morrisons products. through its food delivery service Amazon Pantry and Amazon Prime Now.