Bradford-based supermarket chain Morrisons has followed the lead of Tesco and Asda by announcing a round of price cuts.

The group, which has 368 stores, yesterday pledged to lower 2,000 prices, on top of the 3,000 cuts seen since January 1.

Last week Asda revealed price reductions of £250 million on some 10,000 items spanning food and general merchandise.

Tesco then announced £270 million of reductions on more than 3,000 products. Morrisons - the UK's fourth largest supermarket chain - did not place a value on its price cuts, but said they would be effective within the next two weeks.