SHOPPERS who recycle their Christmas cards at The Broadway's Marks & Spencer store in January will help new trees be planted.

The company, working in partnership with The Woodland Trust, will plant one tree for every 1,000 cards recycled throughout next month.

The charity and retailer have set an ambitious target to collect more than six million cards across the whole of the UK, meaning more than 6,000 new trees.

If everyone in Bradford donates one Christmas card, more than 293 trees could be planted, said M&S Broadway store manager Steve King (pictured).

"This scheme is a great way to give something back to our local areas and environment after the Christmas season.

"It’s always good to see new trees being planted when so many are being cut down elsewhere. Knowing that we’ve been a part of the scheme feels fantastic and if we can encourage even more people to donate the difference to our local environment will be huge," he added.