The Broadway in Bradford attracted 250,000 visitors in its first four days of trading.
The £260 million Broadway shopping centre, run by Westfield, opened on Thursday and will offer more than 70 retail units and dining offerings.
Westfield Director of Marketing Myf Ryan said: “We’re delighted that so many people have visited The Broadway in the first four days since opening.
"Footfall has exceeded our expectations, which we think is due to the strong retail offer as well as The Broadway’s great location and how it works so well to connect Bradford City Centre together.”
Key retailers who have opened in the 570,000 sq ft Broadway include Debenhams, Marks & Spencer, Boots, Superdry, Footasylum, schuh, Next, Topshop and River Island.
VIDEO: Opening day at The Broadway
The Broadway is predicted by iCube to increase catchment spend potential across Bradford by 78 per cent, whilst boosting footfall across the city by 40 per cent.
It is expected The Broadway will propel Bradford from 85th to 26th in the next CACI retail rankings to be published and make Bradford the third largest retail destination in Yorkshire.
Val Summerscales, secretary of the Bradford District Chamber of Trade, welcomed the news, saying it should have a positive knock-on effect on the wider city.
She said: "It's excellent news. It means we are getting people in from the wider district, which is what it's all about."
Mrs Summerscales said she hoped the visitors liked what they saw and would carry on shopping in the city.
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