Manorlands is backing a campaign encouraging all healthcare workers to introduce themselves by name to their patients.

The national #hellomynameis initiative was launched by Dr Kate Granger, who is terminally ill.

She became frustrated at the number of hospital staff who failed to introduce themselves to her when she was an inpatient.

"As a doctor it felt very wrong that this basic step in communication and compassion was missing," she said.

Sue Ryder, which runs the Oxenhope hospice, says it has always believed that the introduction was an essential point of communication.

"It is the opportunity to demonstrate you see the person and not the condition," said a spokesman.

"It sets the patient's expectations of care, gives an indication of the level of trust they will be able to build with their healthcare worker and ultimately indicates how good the relationship will be."

Lizzie Procter, hospice director at Manorlands, said: "Introducing yourself by name to patients, their families and carers is second nature to Sue Ryder healthcare professionals and is all part of the timely, clear and effective communication we firmly believe to be the cornerstone of compassionate care.

"We know first-hand how important proper communication is, particularly for people who are at the end of life, where it can actually mean the difference between a good and a bad experience."