A SENIOR Bradford councillor is warning consumers about fake and potentially dangerous Frozen merchandise which has been found on sale in West Yorkshire.

West Yorkshire Trading Standards Service chairman Councillor Val Slater said anyone who has bought the items should destroy them.

The organisation said fake dolls from the hit Disney film had flooded in to the country in the last few months, but ones on sale in Pontefract were the first found in West Yorkshire.

The Anna and Elsa figures sing the chart topping song Let It Go from the film, together with Olaf the Snowman.

Disney has confirmed the product, which was imported directly from China and has no manufacturer or importer details is counterfeit. All have now been removed from sale. The design is similar to other fakes and may contain potentially harmful chemicals known as Phthalates – banned by the European Union for use in toy manufacture since 1999.

The fakes are recognisable by their low price – £9.99 compared to the average £35 cost of genuine items, their lack of UK or European importer details and the spelling of 'Disney' as 'Disnfy'.

Cllr Slater said: "I urge parents who think they may have purchased one of these items to remove it from children, destroy it responsibly and report the matter to the Citizens Advice Consumer Helpline."

Head of West Yorkshire Trading Standards David Lodge added: "Persons who put profit before safety by recklessly importing fake merchandise face hefty penalties if caught, including a maximum jail term of 10 years or an unlimited fine."

Contact the Citizens Advice Consumer Helpline on 03454 04 05 06.