Since opening in 2010 the business has grown year on year and feels a big part of this is its commitment to customer service.

It prides itself in maintaining satisfaction, not only in the UK domestic market, but through serving many international customers, in particular, many guests from China.

The staff are regularly trained and monitored in customer satisfaction with many employee benefits to help drive and reward the team.

Jury’s Inn boasts 4.1 stars on Tripadvisor and ranks seven out of 27 in the entire Bradford region.

It currently outperforms the city on its Guest Review Index and sits at 90 per cent overall for guests satisfaction.


Customers who use Edward Street Bakery say the experience of a cheerful word and smile, as well as a chat about new products, goes a long way to help them enjoy their purchase.

One customers said the service at the premises, in Saltaire, is ‘outstanding’.

“From a small bakery with a few teenagers serving a few years ago through to a much bigger premises and many new staff members, there is a consistent customer service that sets them apart,” they said.


The company says it thrives upon the service offered to its clients and drives a culture for exceptional customer care directly from board level.

As an SME, the business is unique in that he has no business development sales staff. MD Neil Rushworth conducts all sales activity within the business and has done for the past 25 years.

This forms an early director-level bond and a show of intent with any prospective client.

It values its customers as an important long-term journey.