Kate Hardcastle is to form a ‘Dream 13’ – a panel of fans and business brains who will work with the award-winning businesswoman to drive the Bulls forward.
Hardcastle came on board last month as a non-executive director and will devote 20 days of her time over the next 12 months to boost the club’s brand and fanbase.
She attended last weekend’s opening-day win over Wakefield and has quickly hit the ground running off the field – starting with the formation of a 13-strong team of volunteers.
Hardcastle said: “I’m going to be trying very different things that might not only be new to Bradford Bulls but also new to rugby league, so I want a bit of a testing panel.
“I’m looking for volunteers who have a standing in the community because of something they have achieved with their families, as parents or through business.
“I want people from the Bradford Bulls family because fans have to be a strong part of this team.
“But I’m also looking for people who maybe haven’t been involved in the sport and would be interested in coming to watch a match for the first time.
“Therefore we get an outsider’s view as well because we want to increase attendances and introduce new people to the sport.
“We will meet regularly, keep in touch and just bounce ideas off each other.
“The panel are going to be able to make sure that together we are creating a good legacy for the club going forward.”
Hardcastle watched on in delight from the Coral Stand as Francis Cummins’ men reduced Wakefield to rubble last weekend.
She added: “It was a brilliant performance and the energy of the fans was fantastic too.
“Lots of people tweeted me loads of ideas and we’re going to try and do as much as we can. These are exciting times at the Bulls.”
To contact Hardcastle with ideas, e-mail her at email@example.com.
Cummins yesterday named an unchanged 19-man squad for tomorrow’s trip to Hull, with Nick Scruton set to be passed fit despite being poked in the eye against Wakefield.
Rookie full back Curtis Naughton will spend between six and eight weeks on the sidelines after an operation on his knee.
The Bulls will continue to assess the options open to Adrian Purtell as he edges closer to a return to action.
Purtell’s visa as an overseas quota player does not allow him to play for any other club than Bradford, meaning he cannot gain match fitness at Dewsbury.
Leeds props Kylie Leuluai and Richard Moore are the latest players to be dual registered with Hunslet Hawks.
Leuluai can play for the Championship club because he became a UK resident in 2009.