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Club’s new owners celebrate winning a major investment from fast food chain
Bradford Bulls’ new owners have announced the club’s first major sponsorship deal from the city’s Asian business community as final talks to secure a shirt sponsor for next season continue.
Bradford restaurant owner Omar Khan and former sports minister Gerry Sutcliffe revealed the new outfit had landed a “significant investment” from national fast food chain Rajas as they met owner Rashid Bashir at Odsal Stadium yesterday.
The Super League side, which is expected to make more announcements about sponsorship deals this week, is also believed to be close to finalising a kit sponsorship deal.
Speaking as they announced a 12-month deal with Rajas for an undisclosed sum, Bradford South MP Mr Sutcliffe, chairman of OK Bulls Limited, said: “For us this is an exciting day.
“This is the first of what we hope will be many major sponsors from the community.
“Rajas is a national company that serves food all over the country and it’s significant that Mr Bashir has decided that it’s an investment worth taking and getting on board.
“This is the first significant business in the Asian community to get on board and we hope it will be the first of many.”
Rajas’ boss Mr Bashir, who opened the first of his 12 branches on Great Horton Road, Bradford, in 2001, said he became interested in Bradford Bulls about a year ago and had followed the former company’s well-publicised financial troubles earlier this year.
The exact nature of the firm’s sponsorship has not yet been revealed, but Mr Bashir said he was “very proud” to become the first major Asian sponsor in the club’s history.
Mr Khan said: “He approached us when we took over the club. He said he was very happy for us making a bid and taking care of the Bulls and wanted to become part of it.
“I want every community to be part of the club.
“It is a place of no creed, colour and religion, just passion for the Bulls.”
The new owners, who saved the club from the brink of liquidation on August 31, held a sponsors’ dinner for about 500 guests last week and say everyone who attended took up a sponsorship deal, with offers from £50.
Mr Khan, who served food from his restaurant during the event, said: “Every single person sponsored something.”