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Season review: Lots of chopping and changing but end result the same as Bantams languish near foot of table (From Bradford Telegraph and Argus)
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Season review: Lots of chopping and changing but end result the same as Bantams languish near foot of table
9:30am Wednesday 9th May 2012 in Bantams
By Simon Parker, Bradford City Reporter
Phil Parkinson, pictured applauding fans after the final game of the season, is tasked with winning over his critics as he leads City into a sixth consecutive campaign in the lowest tier
The more things change, the more they stay the same.
The 19th century French proverb could have been written for Valley Parade as the door closed on another forgettable campaign.
For all the merry-go-round of managers, coaches and players, City ended up exactly where they had done the year before.
Eighteenth again, equalling last season’s lowest finish for 35 years – and they never once got any higher, They were two points down on before and a distant 22 off the play-offs.
If progress was based purely on survival – and Julian Rhodes maintained that was the goal from the moment that Peter Jackson walked away – then City could claim some minor progress.
Victory at Northampton, thanks to a Nahki Wells hat-trick, meant safety was secured with three games to spare; a year before, they had to wait for the penultimate weekend’s draw with Hereford.
But it was still a hollow achievement and Phil Parkinson said as much after Saturday’s heartening sign-off against champions Swindon.
Staying up is seen as success at some clubs but there was no cause for bunting at Valley Parade.
The prospect of a sixth season in football’s basement is no reason for street parties.
The early changing of the guard off the field meant plenty of upheaval on it.
When young striker Adam Baker – the only apprentice to be kept on – got a late run-out at the weekend, he became the 40th different player City have used.
Chopping and changing the team is not the obvious policy for consistent results but then Swindon themselves employed 39.
The player turnover tends to be higher in League Two because of the amount of loans. Everybody does it with varying success.
In City terms, the temporary additions were a mish-mash. For Andrew Davies, you also had Michael Bryan and Adam Reed.
Davies was the poster boy of the loan signings. But then on a wage reputed to be around £15,000 a week at Stoke, he should have been.
Strong and powerful at the back, he formed a commanding double act with Luke Oliver.
There were no Premier League airs and graces about him either, Davies was just happy to be playing regularly again after years blighted by injuries.
He missed a dozen games but all were through suspension from the three red cards which ruined an otherwise impressive run.
City would love to have him back but concede there is little hope. Greg Abbott’s Carlisle are among those higher up the food chain who are thought to be taking an interest.
Of the other loan signings, left winger Jack Compton had his bright days – though maybe not as many as his fans would suggest. His decision to play hardball over an extension to the end of the season was strange, considering he then took a similar short-term move to St Johnstone.
Liam Moore, another Peter Jackson summer capture, started well but seemed to run out of steam. Others simply disappeared without trace.
The much-hyped development squad fizzled out after the sudden exit of Archie Christie.
The larger-than-life Scot and Jackson found it hard to get on. There was a sense of a power struggle between manager and director of player development, in essence the director of football.
The fact it went pop came as no surprise, though the timing of Jackson’s departure just four games in shocked everyone.
Parkinson came in and the squad he had inherited – many of them lacking league experience – was soon being reshuffled.
Kyel Reid, his first signing, was also his best and inherited the match-winning but equally frustrating winger tag from Omar Daley.
Craig Fagan’s capture caught the imagination but after a year out with injury, the former Hull man flattered to deceive. A magnificent line-leading display at Barnet showed what he was capable of but he would often cut a disinterested figure wide on the right.
Ricky Ravenhill joined for good in January and swiftly succeeded Michael Flynn in the captain’s role and heartbeat of the side. Flynn, having cruelly lost his place to a debilitating stomach illness, became an inevitable financial casualty when his contract expired.
Marcel Seip offered solid versatility at the back, where he played every position, but keeper Matt Duke looked nervous and edgy from the start. Like Guy Branston, who had kicked off in August as captain, it would be a surprise if Duke is still in the squad for pre-season.
Oliver is one that City will want to tie down after a remarkable transformation for the former Peter Taylor scapegoat. The big fella was a model of consistency and deservedly hauled in the medals from the restored player-of-the-year awards.
For previous winner David Syers, 2011-2012 was one to forget. From the moment he shattered his knee colliding with Leeds keeper Andy Lonergan, it became a tortuous test for the effervescent midfielder.
Having rejected City’s contract offer in January, it will be interesting to see how the next few weeks pan out for him. But nobody will want to see him slip away.
There were much better moments for top scorer James Hanson, clearly growing into his role as the targetman, and the young tyro who established himself as first-choice strike partner.
Wells was a name that had floated round Valley Parade for a while because of City’s strong connections with the RIASA coaching project. But Jackson needed encouragement to take him on trial after the Bermuda international had been released by Carlisle.
Initially signed as one for the future, Wells was brought on gradually by Parkinson before exploding on the scene with a memorable FA Cup thunderbolt against Rochdale.
The Hanson/Wells double act took off at Christmas when they destroyed Crewe and Shrewsbury in two memorable back-to-back home wins. Following on from a first away victory at Southend, that earned Parkinson City’s first manager of the month crown since Colin Todd in 2004.
But hopes of a strong second half to the season were short-lived. Having completed the double over Torquay, another high flier, City plunged back into trouble with only five points from a manic nine-match March.
The only fight on display was the much-publicised free-for-all with Crawley, which saw three players red-carded in the dressing room.
Goals were a problem – in six successive away defeats, the only City score came from a Wimbledon own goal.
Thankfully, the home form remained solid. Crawley were the only visitors to win at Valley Parade in the 15 games from mid-November.
That record held with a vital victory over Southend on Good Friday before the goal and points drought on the road ended in style with the Wells wonder show at Sixfields. Safety was guaranteed.
Now Parkinson will plan feverishly for next term. He knows the Valley Parade jury remains out.
They have been here before, too many times. The fans still wait for that defining change in City’s fortunes.
Comments(31)
Cityman23
says...
9:48am Wed 9 May 12
McLoughlin, Oliver, Ravenhill, Jones, Syers, Reid, Wells and Hanson are the ones to 'build around.' This 'team' needs to play regularly with the chopping/changing confined to instances of injury/suspension.
Hopefully, at home we will show enough ambition to try to win games with the 'cautious' approach (which 'PP' favours) confined to away games.
If City are an enjoyable football team to watch, produce a decent 'spectacle' at home-the crowds will turn up. And of course, "Success breeds success" so..I suppose the converse must also be true!!
Cityman23
says...
10:09am Wed 9 May 12
Some 'stories' look like they've come straight out of the 'April 1st' book of japes-get this one:
Apparently, the Malayasian 'investors' in Cardiff City would like them to change their colours...from blue to..er..RED!! Well, since their nickname is 'The Bluebirds'..this could prove ..problematical! It seems..red..is a 'big' colour in the far east..and these investors are suggesting ..red is also...BIG in Wales! (so..NO PROB??!!) Well, putting aside the fact that if all Welsh teams played in red..there'd be a colour clash...what about..football tradition?!! ie the 'thing' that is important to football fans?
Well, since the Yorkshire rose is white perhaps City should....????...er.
..No!! I'd better NOT go there!!
Peter300
says...
10:15am Wed 9 May 12
bwwb wrote:This really makes no sense at all. It shows a blatant lack of awareness of what is happening in football and, indeed, the country as a whole. I'm afraid it's just ineffectual speculation, far removed from reality.
bwwb wrote: Is it not the cheap season ticket deal that is holding the club back ? A significant number of people have bought season tickets but don't bother to turn up for games. The club budget is therefore built on bringing in large numbers of overpaid loan players who have proved totally incapable of building a team ethic required to get promoted. Even if they were successful the directors know that any increase in price of tickets would mean a fall off in ticket sales. Therefore the budget in L1 would be no larger than in L2 (and possibly less). The model of low prices and high sales (of season tickets) actually makes relegation (and lower wages) a more attractive business model. An example of this is the way the 25 year ticket works - Conference No Discount, L2 25% Discount, L1 50% Discount Championship 75% Discount and Premiership 100% Discount. The whole cheap ticket deal has held this club back for years and the sooner it is scrapped the better. Sales would definitely fall in year 1 (and probably income) but at least success would guarantee extra income and failure would not be an option
Farsley XI
says...
10:26am Wed 9 May 12
What the supporters want to see some is signs of commitment by the club to keep the better players.
Compton was fairly consistent when given games. Look at what happened with his contract, couldn’t agree terms, then PP tried all season to replace him and failed abysmally. This apparent bullish stance at times by the club does not always justify the final costs in time and resources.
PP states he wants to build a tight squad of 22 players, Cityman23 as listed 8 that are good enough to play at this level; we have some other old faithful’s in the squad like Bullock and Ramsden (pay as you play) who can do a job.
We need some quick wingbacks who can support the attack and a quality right winger.
Announce that we are keeping the better players and I am sure season ticket sales will improve.
pockman
says...
10:50am Wed 9 May 12
I live in hope that one of these days a squad will "click" and we will see the start of a gradual climb back up the ladder - which is why, as usual, I have paid up for a new Season Ticket despite the advice of my psychiatrist !
halifaxbantam
says...
10:51am Wed 9 May 12
After this season its hard to see Parky getting us promoted but I think next season will be a huge improvement on this one.
shaun from richmond
says...
1:57pm Wed 9 May 12
Shambles of a Season!!............
Simple Really!!
"Deadbeat" OUT!!.
Danstarr69
says...
2:17pm Wed 9 May 12
Peter300 wrote:I agree, it makes no sense.
bwwb wrote: bwwb wrote: Is it not the cheap season ticket deal that is holding the club back ? A significant number of people have bought season tickets but don't bother to turn up for games. The club budget is therefore built on bringing in large numbers of overpaid loan players who have proved totally incapable of building a team ethic required to get promoted. Even if they were successful the directors know that any increase in price of tickets would mean a fall off in ticket sales. Therefore the budget in L1 would be no larger than in L2 (and possibly less). The model of low prices and high sales (of season tickets) actually makes relegation (and lower wages) a more attractive business model. An example of this is the way the 25 year ticket works - Conference No Discount, L2 25% Discount, L1 50% Discount Championship 75% Discount and Premiership 100% Discount. The whole cheap ticket deal has held this club back for years and the sooner it is scrapped the better. Sales would definitely fall in year 1 (and probably income) but at least success would guarantee extra income and failure would not be an optionThis really makes no sense at all. It shows a blatant lack of awareness of what is happening in football and, indeed, the country as a whole. I'm afraid it's just ineffectual speculation, far removed from reality.
If supporters buy a season ticket but don't turn up to the games, how does that affect the budget, when we still have the money???
bigchris221
says...
3:02pm Wed 9 May 12
shaun from richmond wrote:You really are boring you old ****! Is your life that boring that you constantly moan on here and irritate people? You need a hobby or your lass needs to put out more. Who you get to replace him? He is the man for the job! Just do us all a favour and go and rot away somewhere
SHAMBLES OF A MANAGER!!.
Shambles of a Season!!............
Simple Really!!
"Deadbeat" OUT!!.
KnightMcCall
says...
3:08pm Wed 9 May 12
shaun from richmond wrote:Lets see what he can do next season when he doesn't have to clear up Jacko's mess first...You did read the bit above stating that Jacko didn't want to give Wells a trial didn't you!
SHAMBLES OF A MANAGER!!. Shambles of a Season!!............ Simple Really!! "Deadbeat" OUT!!.
claretstripe
says...
3:14pm Wed 9 May 12
bigchris221 wrote:I don’t even get the nickname deadbeat? It has no relevance to Phil Parkinson?
shaun from richmond wrote: SHAMBLES OF A MANAGER!!. Shambles of a Season!!............ Simple Really!! "Deadbeat" OUT!!.You really are boring you old ****! Is your life that boring that you constantly moan on here and irritate people? You need a hobby or your lass needs to put out more. Who you get to replace him? He is the man for the job! Just do us all a favour and go and rot away somewhere
It's not a clever play on words? or a pun or an abbreviation, it has no relevance to anything to do with PP? What does it all mean?
Is it even classed as a nickname if the only person calling him it is the same person that started it, with zero relevance to anyone else.
Will never catch on because its just so cr@p.
bwwb
says...
3:26pm Wed 9 May 12
That gives total gate income of £1.859m
If the price of an adult ticket went up to (say) £350 (still a 25% discount to POTG) then sales would undoubtedly fall by 50% and guaranteed income
would be £1.4m against £1.6m
However that would leave about 2000 (former s/t holders) fans who want to watch a successful team but won't gamble to watch dross.
If City play like this season the club will be out of pocket but a promotion push would persuade those 2000 to watch say 12 games at £20 bringing in £480k.
It doesn't take a genius to work out that more success would be rewarded with more income but that failure would lead to more of a struggle.
As for having a lack of awareness of what is going on I would suggest that the 5 seasons of heavily discounted season tickets has led to continual decline at City and that every "budget" since that time has been wasted on celebrity big name signings such as McLaren, Doherty, Branston etc along with a plethora of "couldn't care less" loan players
parader no1
says...
3:55pm Wed 9 May 12
Prisoner Cell Block A
says...
4:04pm Wed 9 May 12
We used to survive on crowds of 1,500- 2,000 some weeks, Workington Town on a wet Wednesday wasn't always the most popular or glamourour match to attend.
citytilidie465
says...
4:12pm Wed 9 May 12
shaun from richmond
says...
4:38pm Wed 9 May 12
bwwb wrote:OR!!!......We could get rid of "Deadbeat" and put 5-7k on the gate straight away!!.
Lets say that of the 10400 average gate last season 8000 were full price season tickets at £200 = £1.6m plus 1000 kids at £75 - £75k 1000 U11 (free) plus 400 pay on the gate (£20 x 23) - £184k That gives total gate income of £1.859m If the price of an adult ticket went up to (say) £350 (still a 25% discount to POTG) then sales would undoubtedly fall by 50% and guaranteed income would be £1.4m against £1.6m However that would leave about 2000 (former s/t holders) fans who want to watch a successful team but won't gamble to watch dross. If City play like this season the club will be out of pocket but a promotion push would persuade those 2000 to watch say 12 games at £20 bringing in £480k. It doesn't take a genius to work out that more success would be rewarded with more income but that failure would lead to more of a struggle. As for having a lack of awareness of what is going on I would suggest that the 5 seasons of heavily discounted season tickets has led to continual decline at City and that every "budget" since that time has been wasted on celebrity big name signings such as McLaren, Doherty, Branston etc along with a plethora of "couldn't care less" loan players
Simple...."Deadbeat" OUT!!.
bwwb
says...
4:51pm Wed 9 May 12
Prisoner Cell Block A wrote:5000 paying £20 per match over 23 games equates to income of £2.3m - 50% more than the current gate receipts.
We won't get crowds like that bwwb, if there were no such thing as season tickets and we all paid £20 per game City would have crowds of approx 5-7k if we were lucky. We used to survive on crowds of 1,500- 2,000 some weeks, Workington Town on a wet Wednesday wasn't always the most popular or glamourour match to attend.
I doubt if we are getting so bad as we want to play Workington Town as they are a third tier Rugby League team
Tinybantam
says...
6:07pm Wed 9 May 12
bwwb
says...
6:18pm Wed 9 May 12
Tinybantam wrote:Having been a season ticket holder since 1963 I can assure you I remember Workington AFC very well - not least Wednesday 22nd April 1964 when 17974 turned out on a Wednesday night to see City lose 2-0 in Division 4
bwwb......what PCBA meant is when City used to have to play such as Workington Town at home on a wet Wednesday night, it wasn't exactly a game to draw spectators. Only we City diehards used to watch those games......I guess with your comment that you are too young to remember Workington Town in the league, or a game that I wish we could see again soon. City versus Avenue in the Football League.
However they are not called (and have never been) Workington Town - which is the name of the Rugby League club
Danstarr69
says...
6:20pm Wed 9 May 12
bwwb wrote:Still makes no sense.
Lets say that of the 10400 average gate last season 8000 were full price season tickets at £200 = £1.6m plus 1000 kids at £75 - £75k 1000 U11 (free) plus 400 pay on the gate (£20 x 23) - £184k That gives total gate income of £1.859m If the price of an adult ticket went up to (say) £350 (still a 25% discount to POTG) then sales would undoubtedly fall by 50% and guaranteed income would be £1.4m against £1.6m However that would leave about 2000 (former s/t holders) fans who want to watch a successful team but won't gamble to watch dross. If City play like this season the club will be out of pocket but a promotion push would persuade those 2000 to watch say 12 games at £20 bringing in £480k. It doesn't take a genius to work out that more success would be rewarded with more income but that failure would lead to more of a struggle. As for having a lack of awareness of what is going on I would suggest that the 5 seasons of heavily discounted season tickets has led to continual decline at City and that every "budget" since that time has been wasted on celebrity big name signings such as McLaren, Doherty, Branston etc along with a plethora of "couldn't care less" loan players
If season tickets were £350 and not £300 like they will be after May, then no-one would buy any at all.
They would all buy 50/50's.
23 games plus 50/50 card equals £280. Unless you're suggesting we get rid of the best option we've had for years to bring in floaters/weekend workers.
I used to work weekends and could only attend about 10 matches a season. If the 50/50 had of existed then I and many others would've bought one, and we would have tried to get more time off work or make more time to attend more matches.
Cheaper prices, will bring in more fans and more money. 50/50 is the best thing for non season ticket holders for years, and with the more matches they attend, the more it might persuade them to buy a season ticket the next year.
KnightMcCall
says...
6:40pm Wed 9 May 12
Danstarr69 wrote:Don't see how 50/50 will attract floating fans? You need to attend 5 games to get your money back and you need to know that you will attend these games in advance. More of an option for a wannabe season ticket holder who know they won't attend enough games to justify a season ticket. The floating fans will still have to pay £20 'cos they won't have a 50/50 ticket.
bwwb wrote: Lets say that of the 10400 average gate last season 8000 were full price season tickets at £200 = £1.6m plus 1000 kids at £75 - £75k 1000 U11 (free) plus 400 pay on the gate (£20 x 23) - £184k That gives total gate income of £1.859m If the price of an adult ticket went up to (say) £350 (still a 25% discount to POTG) then sales would undoubtedly fall by 50% and guaranteed income would be £1.4m against £1.6m However that would leave about 2000 (former s/t holders) fans who want to watch a successful team but won't gamble to watch dross. If City play like this season the club will be out of pocket but a promotion push would persuade those 2000 to watch say 12 games at £20 bringing in £480k. It doesn't take a genius to work out that more success would be rewarded with more income but that failure would lead to more of a struggle. As for having a lack of awareness of what is going on I would suggest that the 5 seasons of heavily discounted season tickets has led to continual decline at City and that every "budget" since that time has been wasted on celebrity big name signings such as McLaren, Doherty, Branston etc along with a plethora of "couldn't care less" loan playersStill makes no sense. If season tickets were £350 and not £300 like they will be after May, then no-one would buy any at all. They would all buy 50/50's. 23 games plus 50/50 card equals £280. Unless you're suggesting we get rid of the best option we've had for years to bring in floaters/weekend workers. I used to work weekends and could only attend about 10 matches a season. If the 50/50 had of existed then I and many others would've bought one, and we would have tried to get more time off work or make more time to attend more matches. Cheaper prices, will bring in more fans and more money. 50/50 is the best thing for non season ticket holders for years, and with the more matches they attend, the more it might persuade them to buy a season ticket the next year.
It's all supposition anyway. Season ticket prices are set to attract as many people as possible and at £200 they are extremely good value. I would personally rather sell 7000 season tickets at £200 than 4666 tickets at £200 as more fans will be at games.
I'm more concerned that the 50/50 deal is too attractive and that people will happily pay £50 up-front instead of £200 up front. If they attend less than 15 games then they are better off. I don't personally think this is a very good idea for the club.
bwwb
says...
6:42pm Wed 9 May 12
Danstarr69 wrote:No one is going to buy a 50/50 ticket and attend 23 games. As you say that would cost £80 more than buying a season ticket. In fact a 50/50 ticket can only make sense if you intend to watch no fewer than 6 games (cost £110 with a 50/50 ticket) and no more than 14 games (cost £190). Any fewer you should pOTG any more you should buy a season ticket
bwwb wrote: Lets say that of the 10400 average gate last season 8000 were full price season tickets at £200 = £1.6m plus 1000 kids at £75 - £75k 1000 U11 (free) plus 400 pay on the gate (£20 x 23) - £184k That gives total gate income of £1.859m If the price of an adult ticket went up to (say) £350 (still a 25% discount to POTG) then sales would undoubtedly fall by 50% and guaranteed income would be £1.4m against £1.6m However that would leave about 2000 (former s/t holders) fans who want to watch a successful team but won't gamble to watch dross. If City play like this season the club will be out of pocket but a promotion push would persuade those 2000 to watch say 12 games at £20 bringing in £480k. It doesn't take a genius to work out that more success would be rewarded with more income but that failure would lead to more of a struggle. As for having a lack of awareness of what is going on I would suggest that the 5 seasons of heavily discounted season tickets has led to continual decline at City and that every "budget" since that time has been wasted on celebrity big name signings such as McLaren, Doherty, Branston etc along with a plethora of "couldn't care less" loan playersStill makes no sense. If season tickets were £350 and not £300 like they will be after May, then no-one would buy any at all. They would all buy 50/50's. 23 games plus 50/50 card equals £280. Unless you're suggesting we get rid of the best option we've had for years to bring in floaters/weekend workers. I used to work weekends and could only attend about 10 matches a season. If the 50/50 had of existed then I and many others would've bought one, and we would have tried to get more time off work or make more time to attend more matches. Cheaper prices, will bring in more fans and more money. 50/50 is the best thing for non season ticket holders for years, and with the more matches they attend, the more it might persuade them to buy a season ticket the next year.
Victor Clayton
says...
10:48pm Wed 9 May 12
stopmithering
says...
1:48am Thu 10 May 12
ricky76
says...
7:21am Thu 10 May 12
Prisoner Cell Block A
says...
1:09pm Thu 10 May 12
My son is in possession of his 50/50 and may attend every match, he plays in a band so this is dependant upon recording days and gigs. He may get to one match or all 23, so you are not correct in saying someone who has a 50/50 won't go to every game, everyone has mitigating factors.
In my opinion the club has done it's best to try avoid the situation we had in L1 where a more than half empty stadium saw results get worse and wqorse and every negative comment or shout could be heard from one end of the stadium to the other. The season ticket deal was a means to avoid this and also try gaurantee a broad fan base attending matches. Any change in this policy will end in tears.
Prisoner Cell Block A
says...
2:22pm Thu 10 May 12
Prisoner Cell Block A
says...
4:43pm Thu 10 May 12
www.footballzone.co.
uk/all-football-team
s.../workington-town
-416/
Products 1 - 16 of 16 – Workington Town Football Memorabilia, Football, Football Programmes, Football ... Crewe Alexandra v Workington Town 1960 FA Cup ...
Exeter City v Workington Town 1969 - Multi Autographs 1960s ...
www.footballzone.co.
uk/exeter-city-v-wor
kington-town-1969-mu
lti-...
Football Zone UK : Football Programmes : Football Memorabilia : Sports Memorabilia. Football Zone ... Exeter City v Workington Town 1969 - Multi Autographs .
bwwb
says...
12:45am Fri 11 May 12
Prisoner Cell Block A wrote:The fact that some obscure website quotes the name Workington Town on various programmes (non of which actually shows the word Town) they are selling does not change the reality. Workington Town are the Rugby League team. Workington AFC are the ex Football League team that now play in the Blue Square North. This can be confirmed by their website (google Workington AFC)
Workington Town Football Programmes Memorabilia www.footballzone.co. uk/all-football-team s.../workington-town -416/ Products 1 - 16 of 16 – Workington Town Football Memorabilia, Football, Football Programmes, Football ... Crewe Alexandra v Workington Town 1960 FA Cup ... Exeter City v Workington Town 1969 - Multi Autographs 1960s ... www.footballzone.co. uk/exeter-city-v-wor kington-town-1969-mu lti-... Football Zone UK : Football Programmes : Football Memorabilia : Sports Memorabilia. Football Zone ... Exeter City v Workington Town 1969 - Multi Autographs .
You can also Google Workington Town if you have an interest in Rugby (which I dont)
Waydownsouth
says...
8:16pm Fri 11 May 12

bwwb says...
9:34am Wed 9 May 12
Is it not the cheap season ticket deal that is holding the club back ? A significant number of people have bought season tickets but don't bother to turn up for games. The club budget is therefore built on bringing in large numbers of overpaid loan players who have proved totally incapable of building a team ethic required to get promoted. Even if they were successful the directors know that any increase in price of tickets would mean a fall off in ticket sales. Therefore the budget in L1 would be no larger than in L2 (and possibly less). The model of low prices and high sales (of season tickets) actually makes relegation (and lower wages) a more attractive business model. An example of this is the way the 25 year ticket works - Conference No Discount, L2 25% Discount, L1 50% Discount Championship 75% Discount and Premiership 100% Discount. The whole cheap ticket deal has held this club back for years and the sooner it is scrapped the better. Sales would definitely fall in year 1 (and probably income) but at least success would guarantee extra income and failure would not be an option