EVER since actor Ray Winstone began imploring viewers to "get yer mobiles out" in bet365's TV commercial, all bookmakers have witnessed an increase in three particular forms of betting.

The match stats team at bettingexpert.com report that the most dramatic has been the increasing popularity of in-play betting, with punters backing anything from the half-time result to which side will next win a corner.

'Total goals' markets have also seen a surge in popularity, while wagers placed on the correct score remain a mainstay of pre-match betting.

Few goals are predicted when City host in-form Charlton. Unibet offer even money against the contest yielding fewer than 2.5 goals.

The Bantams kick off as Coral's 6-5 favourites to register maximum points and maintain their pursuit of a League One play-off berth.

But it is a surprise to see Charlton quoted at 14-5 (BetVictor.com) to win as the Addicks have lost only one of their last ten matches in all competitions.

Accordingly, the draw, priced at 13-5 by Skybet, could offer punters solid insurance.

Backers poring through correct score market odds will note that the most heavily-supported result is a 1-1 draw (11-2, Betway), although it is difficult to ignore the 6-1 available at Winner.com for City to win 1-0.

Elsewhere, Paddy Power chalk 6-5 against the first half ending on level terms, with Matchbook.com quoting 9-4 against the first period being goalless.

* Odds supplied by www.smartbets.com, the customisable odds comparison site.