ONE of City's long-serving backers have had "no hesitation" in extending their sponsorship of the Bradford End at Valley Parade.

Insurance brokers TL Dallas Group have had their name emblazoned on the stand behind the goal since the summer of 2003.

Group director Mike Martin said the company are delighted to stretch their decade-long involvement into another season.

Martin said: "The team's effort in the 2012-13 season and the way they performed last year to maintain mid-table in League One, despite a number of challenges, was both extraordinary and inspiring.

"We had no hesitation in backing them for a further season.

"We have enjoyed a close relationship with the club and all our clients and visitors comment positively on the stadium and quality of hospitality. Dave Baldwin and all the City staff have been brilliant.

"On the field, Phil Parkinson and his team have brought a great deal of professionalism and this is now paying dividends. We are very excited about the prospects for this season."