Bulls' owners reveal price for season ticket to double in bid to help get club back on sound footing (From Bradford Telegraph and Argus)
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Rise in cost should help put Bradford Bulls' ticket prices in line with rival Super League sides
TOUGH DECISION: Newly appointed Bradford Bulls coach Francis Cummins (centre) with Omar Khan (left) and Gerry Sutcliffe say urgent action is needed to help get the club back on an even footing. Click on the image below for season ticket prices.
Bradford Bulls’ new owners last night revealed fans will have to pay twice as much for their season tickets compared with last year’s prices to bring the struggling side back to a “sound financial footing”.
Bradford restaurant boss Omar Khan and former Sports Minister Gerry Sutcliffe revealed the price structure for season tickets at the newly rejuvenated club – announcing an ‘early bird’ offer which means supporters can buy a season ticket for 13 games for the price of nine if bought before November 14, as well as an initiative that will see under 12s able to cheer on the team free of charge at home matches.
The cheapest adult early bird price for the Terrace is £180 – more than double last year’s lowest price of £85 – but the OK Bulls Limited chiefs say the new prices would bring financial stability to the club and put its ticket prices in line with rival Super League sides.
Bradford South MP Mr Sutcliffe, speaking after unveiling Francis Cummins as the team’s new head coach yesterday, admitted the prices were neither the most expensive, nor the cheapest in the top-flight – with Leeds Rhinos’ cheapest ticket priced at £200, Warrington Wolves’ £199 last year and Huddersfield Giants’ £99.
“We need to bring the club onto a sound financial footing,” he said.
“The first thing we looked at was the price of season tickets and other Super League season tickets. We know these are difficult economic times, so we have created an early bird offer which means fans can buy their tickets cheaper if they buy them before November 14.
“Last year a family with two children would pay £160, this year, with the early bird offer, they would pay £180.”
The pair, who saved the side from the brink of liquidation on August 31, said they have also brought in a scheme where fans can pay for their “early bird” tickets in three instalments – with payments in October, November and January.
They say they want to sell 10,000 season tickets and hope their offer for under 12s would persuade parents to accompany their children to games.
Mr Khan said: “The young people are the future. They are the future of Bradford Bulls. These are the youngsters that will come and see games and want to become part of it. It could be their career ends up with Bradford Bulls, whether that’s as a player or in management.”
Fan Ian Whitehead said he thought the increase in ticket prices would hit attendance at Odsal by 2,000-3,000, but the new prices were more “sustainable”.
“Whether the season ticket prices contributed to last year’s debts, we don’t know.
“I think it’s a good price compared with other Super League clubs, but I think it will put a lot of fans off.”
Early bird season ticket prices for adults on the Tetley’s Stand will cost £225 and £270 for the Premier Club. There are also rates for concessions, students and juniors aged between 12 and 16.
If bought after November 11, adult ticket prices will go up to £220 at the Terrace, £275 at the Tetley’s Stand and £330 at the Premier Club.
To buy tickets, call the club on 08448 711490 or visit the ticket office.
Bulls will host a fans’ forum with Mr Khan, Mr Cummins and several players in The Coral Stand next Tuesday, at 7pm. The box office will also be open late for supporters to buy season tickets.