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Half-price deal just the ticket for Bradford City fans
City hope to entice more untapped support for the new season with a bonus cut-price ticket deal.
The club have introduced a short-term offer as a “thank you” to fans who have already committed for next term.
Supporters with season tickets or flexi-cards can purchase an extra 50/50 card at half price.
Until close of business on July 31, they will be able to buy 50/50 tickets for £25 – 50 per cent off.
The ‘treble 50’ offer is only open to those who have already snapped up one of the deals. But original 50/50 tickets are back on sale at £50 for the same period for anyone who missed out before.
Director of operations David Baldwin said: “It’s our way of rewarding the 8,500 season-ticket and flexi-card holders. They have the opportunity to buy another one at half price for a friend or family member.
“We believe more out there will do it and it would be great to have that bigger voice behind the team.
“It’s all about adding to the momentum of the upward feeling that people are getting about the club.
“People are sensing good things now and I don’t think it’s blind optimism. They have looked at what we are putting together with the squad and how the chairmen have pushed the budget out.
“I think supporters have realised that we are really going for it.”
City have been pleased with the take-up for the 50/50 offer, which allows fans to book their seat for £50 and then pay half-price admission every time they go to Valley Parade.
“The flexi system allows people to cherry-pick their games and it generates extra income,” said Baldwin.
“If we are going well, we could be swelling the coffers and the crowds, which will increase the budget.
“But this treble 50 campaign is a one-off as a thank you. Don’t think that in 12 months’ time you can hold fire and get a ticket at the cheaper price, because you won’t.”