JAMES Mason believes Bradford City’s radical price structure on season-tickets has brought “communities and families” together.

Around 18,000 fans took advantage of the cut-price £149 season-ticket deal for adults during the summer, which was the cheapest in the country.

Although Championship outfit Reading offer concessionary season-tickets for 18 to 24-year-olds at £135, a full adult price at the Madejski Stadium starts at £395.

A BBC Sport study has found that the cost of watching football in Britain has dropped or remained the same for the majority of fans.

The Price of Football, the largest study of its type in Europe, looked at costs at 230 clubs in 13 leagues across Britain.

It surveyed the cost of the cheapest and most expensive match day and season tickets, as well as the cost of a pie, programme, cup of tea and adult and junior replica shirts.

City’s season-ticket prices are considerably less than every other Yorkshire club, with Leeds United’s adult season-ticket prices starting at £398, Huddersfield Town's at £262 and National League club Guiseley at £240.

Chief operating officer Mason said: “First and foremost, it’s great to see that the price of football is coming down.

“We applaud other football clubs for looking at their pricing structure and making it more affordable for fans.

“From our own point of view, we have been conscious for a number of years that the support of the fans goes hand in hand with our success.

“The bigger, better and the louder the support, the better we do on the pitch.

“Making our prices so affordable is a thank-you to the fans but it’s also us looking at the market conditions.

“We have hit upon a pricing structure whereby a season-ticket price of £149 led to 18,000 fans taking up the offer.

“It’s the same price in every stand in the stadium too and we think that builds a camaraderie.

“The proof is in the pudding when you look at the numbers and we hope to continue with it.

“We’re bringing communities and people together who can enjoy a pursuit on a Saturday afternoon for all of the family.”

The Bantams franchise out their matchday catering and Mason added: “We don’t have any say on the pricing of catering and, while we appreciate the price of a pie is high at £3.20, you are still significantly better off watching Bradford City than any other club.

“For example, if our season-ticket is £149 compared to £300 at another club, you have £151 to spend on beer, pies and programmes should you wish.”