Our financial management needs to be on the money, says Bantams chief

Dave Baldwin pictured at the UCD Bowl in Dublin before City's opening match of their week-long tour to Ireland

Dave Baldwin pictured at the UCD Bowl in Dublin before City's opening match of their week-long tour to Ireland

First published in Sport

ACCORDING to the dictionary, efficiency means competency in performance and the ability to do a job with a minimum expenditure of time and effort.

In other words, squeezing the most bang out of your buck.

It is not, as David Baldwin stresses, a buzzword to indicate excessive belt-tightening and a reason to fear the worst.

That is the message coming out of City’s higher echelons as they look closely at how the pennies are spent in every department of the football club.

The reduced player budget continues to be a thorny issue. But director of operations Baldwin is keen to point out that it is only one area of the business that is being scrutinised.

“The theme of the close season has been the efficiency of the football club being managed in all areas,” he told the T&A from the UCD Bowl in Dublin, where City were playing Tuesday’s friendly.

“It’s very easy, especially on the back of cup success and player sales, to be complacent over funds that are in the club.

“What’s important is that anything we do needs to be about longevity and being sustainable for the long term. We are looking at every department.

“When you’ve got cash in hand that you wouldn’t normally have, the temptation is to go and spend it. Give any child their birthday money and it’s the same.

“We’ve got to be careful and caution against that. We have to put ourselves in a situation where we are sustainable.”

Recent industry figures showing that City are among the minority of clubs operating in the black are a source of incentive as much as pride. Baldwin insists there is no leeway to drop their guard – hence the root-and-branch financial examination.

He added: “This close season has been very much about looking at every element of spending.

“For example, we’re about to sign a new deal for an external catering contract which starts on August 1.

“There has been speculation about the 1911 Club being closed on a non match-day basis. But that’s really because it wasn’t sustainable to have it open and have staff manning it during the week for the number of people that were in there.

“So you look at the efficiencies and by franchising it out and getting a guaranteed income plus a further percentage afterwards was a more effective way of doing it.

“The business of a football club is a moving beast.

“We’ve got a good track record over the last eight years and the skill of that is by not standing still. You can’t just assume your incomes are going to go up.

“It would be very easy to say that we’ll put the season-ticket prices up because we’ve had success and everyone will pay more for it.

“Well actually, if we put the prices up by ten per cent I would imagine that ten per cent of the audience would choose not to purchase them. That’s false economy and it runs a dangerous game.”

Phil Parkinson needs to beef up squad numbers before the new campaign kicks off but that does not rule out any departures to free up some of the budget.

Baldwin said: “Football is not exempt to a review and a situation where you want to check efficiencies.

“It’s not an efficient position to be in to be paying a player not to be playing.

“Yes, you need a squad and the numbers there to sustain it. But what you can’t afford is players on high-end wages who are not producing.

“That’s certainly a discussion on an on-going basis between myself, the chairmen and the manager.

“Everyone’s acutely aware of where we are, where we need to be and where we’ve got to be sure we don’t make compromises that are going to cause ill effect.

“Talking about efficiency sounds like cost-cutting and scaremongering. It’s about not wasting money.

“The football club are not in a situation where they want to unduly waste money that cannot be recovered at a later stage.

“It’s about managing your finances according to the position you are in at the minute and ensuring you have sustainability. It’s a constant review.”

Comments (26)

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8:10am Thu 17 Jul 14

Village Bantam says...

David Baldwin has been one of our best ever signings, if you ask me.

He does a great job for the football club.

Well done City and keep up the good work.
David Baldwin has been one of our best ever signings, if you ask me. He does a great job for the football club. Well done City and keep up the good work. Village Bantam
  • Score: -5

8:21am Thu 17 Jul 14

whisky1 says...

Proud to be the fan of a club which is run by local people sensibly and sustainably. Long may it continue and I for one sincerely hope that we do not get a foreign owner or a rich benefactor who wants a vanity project/cash cow. As ST holders we have virtually a direct input into the playing budget and can see where our cash goes. Management on the playing side and off the field has been impressive now for a number of years this augurs well for the future
Proud to be the fan of a club which is run by local people sensibly and sustainably. Long may it continue and I for one sincerely hope that we do not get a foreign owner or a rich benefactor who wants a vanity project/cash cow. As ST holders we have virtually a direct input into the playing budget and can see where our cash goes. Management on the playing side and off the field has been impressive now for a number of years this augurs well for the future whisky1
  • Score: 8

8:43am Thu 17 Jul 14

Size3_ says...

Mr Baldwin has been a revelation for Bradford City and long may his tenure continue!

Let's see how long it is before someone mentions us going into Administration, ha.
Mr Baldwin has been a revelation for Bradford City and long may his tenure continue! Let's see how long it is before someone mentions us going into Administration, ha. Size3_
  • Score: -20

9:52am Thu 17 Jul 14

tyker2 says...

BCAFC for sale: second article along similar lines. Why?
BCAFC for sale: second article along similar lines. Why? tyker2
  • Score: 8

10:00am Thu 17 Jul 14

bingleybantam-ms54 says...

We've Reached the League Cup Final

We've Won the play off Final - That's TWO trips to Wembley

We've the highest gate in the league 2 & one of the Highest in league 1

We've just sold Nahki Wells for a 7 figure Sum???????

We've just stayed up & sold 13,000 Season Tickets?

Now we've got a reduced player for 2014 - 2015?

Am I "missing" something ?? Not having a "Go" Just genuinely "Puzzled"

Come on you City
We've Reached the League Cup Final We've Won the play off Final - That's TWO trips to Wembley We've the highest gate in the league 2 & one of the Highest in league 1 We've just sold Nahki Wells for a 7 figure Sum??????? We've just stayed up & sold 13,000 Season Tickets? Now we've got a reduced player for 2014 - 2015? Am I "missing" something ?? Not having a "Go" Just genuinely "Puzzled" Come on you City bingleybantam-ms54
  • Score: 42

10:01am Thu 17 Jul 14

bingleybantam-ms54 says...

Player "Budget" that is .....Ooooops

C O Y C
Player "Budget" that is .....Ooooops C O Y C bingleybantam-ms54
  • Score: 0

10:07am Thu 17 Jul 14

Peter300 says...

whisky1 wrote:
Proud to be the fan of a club which is run by local people sensibly and sustainably. Long may it continue and I for one sincerely hope that we do not get a foreign owner or a rich benefactor who wants a vanity project/cash cow. As ST holders we have virtually a direct input into the playing budget and can see where our cash goes. Management on the playing side and off the field has been impressive now for a number of years this augurs well for the future
Yes, well I hope you keep this view during the tough times of next season. It's dead easy to agree now.
[quote][p][bold]whisky1[/bold] wrote: Proud to be the fan of a club which is run by local people sensibly and sustainably. Long may it continue and I for one sincerely hope that we do not get a foreign owner or a rich benefactor who wants a vanity project/cash cow. As ST holders we have virtually a direct input into the playing budget and can see where our cash goes. Management on the playing side and off the field has been impressive now for a number of years this augurs well for the future[/p][/quote]Yes, well I hope you keep this view during the tough times of next season. It's dead easy to agree now. Peter300
  • Score: 8

10:08am Thu 17 Jul 14

Daedalus9 says...

Excellent. This is what I want to hear. Sensible forward planning. Well done Mr Baldwin. There will be plenty of clubs going broke in the next few years and we do not want that again. I doubt BCFC would survive another Admin.
Excellent. This is what I want to hear. Sensible forward planning. Well done Mr Baldwin. There will be plenty of clubs going broke in the next few years and we do not want that again. I doubt BCFC would survive another Admin. Daedalus9
  • Score: -6

10:13am Thu 17 Jul 14

whisky1 says...

Bingley read DBs periodic interviews on Width of a post so you are informed. He is simply trying to be transparent and to explain the clubs ethos and where we are financially otherwise the natives get restless. Just be thankful we are not owned by a Hedge Fund (Coventry) or a dodgy foreigner (Birmingham..Leeds..
ad infinitum). As for sale Tyker the shareholders are ALUS open to offers. You suspect both would much prefer an easier life particularly ML. For selfish reasons I hope they continue. The club is in the black which is commendable and it is moving forward enjoy the journey.
Bingley read DBs periodic interviews on Width of a post so you are informed. He is simply trying to be transparent and to explain the clubs ethos and where we are financially otherwise the natives get restless. Just be thankful we are not owned by a Hedge Fund (Coventry) or a dodgy foreigner (Birmingham..Leeds.. ad infinitum). As for sale Tyker the shareholders are ALUS open to offers. You suspect both would much prefer an easier life particularly ML. For selfish reasons I hope they continue. The club is in the black which is commendable and it is moving forward enjoy the journey. whisky1
  • Score: -22

10:16am Thu 17 Jul 14

Peter300 says...

This is the latest in a series of lectures to fans from Dave. They seem to go down well. I hope he sticks to the philosophy of steady, sustainable progress which Dave has been preaching over the past year or so. Of course it is fairly easy to roll all this stuff out. I hope Dave and Mr. Lawn and Mr. Julian plan to carry out their ideas for steady progress and not resort to any knee-jerk reactions. Apart from anything else, it would rather invalidate all the stuff Dave has been trying to explain to City fans.
This is the latest in a series of lectures to fans from Dave. They seem to go down well. I hope he sticks to the philosophy of steady, sustainable progress which Dave has been preaching over the past year or so. Of course it is fairly easy to roll all this stuff out. I hope Dave and Mr. Lawn and Mr. Julian plan to carry out their ideas for steady progress and not resort to any knee-jerk reactions. Apart from anything else, it would rather invalidate all the stuff Dave has been trying to explain to City fans. Peter300
  • Score: -25

10:21am Thu 17 Jul 14

Peter300 says...

bingleybantam-ms54 wrote:
We've Reached the League Cup Final

We've Won the play off Final - That's TWO trips to Wembley

We've the highest gate in the league 2 & one of the Highest in league 1

We've just sold Nahki Wells for a 7 figure Sum???????

We've just stayed up & sold 13,000 Season Tickets?

Now we've got a reduced player for 2014 - 2015?

Am I "missing" something ?? Not having a "Go" Just genuinely "Puzzled"

Come on you City
You are missing something and you will remain puzzled. To be fair to Dave and his colleagues, they have tried to explain 'where the money went.' They could explain again for your and others benefit.
[quote][p][bold]bingleybantam-ms54[/bold] wrote: We've Reached the League Cup Final We've Won the play off Final - That's TWO trips to Wembley We've the highest gate in the league 2 & one of the Highest in league 1 We've just sold Nahki Wells for a 7 figure Sum??????? We've just stayed up & sold 13,000 Season Tickets? Now we've got a reduced player for 2014 - 2015? Am I "missing" something ?? Not having a "Go" Just genuinely "Puzzled" Come on you City[/p][/quote]You are missing something and you will remain puzzled. To be fair to Dave and his colleagues, they have tried to explain 'where the money went.' They could explain again for your and others benefit. Peter300
  • Score: -24

10:22am Thu 17 Jul 14

lawsonio123 says...

Mr Baldwin says Quote Cannot spend money that we cannot Recover at a later date What does he mean it seams that any player we get is for sale at a later date if this is so HOW can the Manager Build a team knowing his players may well be sold LOOK AT THE EXAMPLE AT BLACKPOOL NOW a lesson for all
Mr Baldwin says Quote Cannot spend money that we cannot Recover at a later date What does he mean it seams that any player we get is for sale at a later date if this is so HOW can the Manager Build a team knowing his players may well be sold LOOK AT THE EXAMPLE AT BLACKPOOL NOW a lesson for all lawsonio123
  • Score: -12

11:32am Thu 17 Jul 14

Plastic Bantam says...

bingleybantam-ms54 wrote:
We've Reached the League Cup Final We've Won the play off Final - That's TWO trips to Wembley We've the highest gate in the league 2 & one of the Highest in league 1 We've just sold Nahki Wells for a 7 figure Sum??????? We've just stayed up & sold 13,000 Season Tickets? Now we've got a reduced player for 2014 - 2015? Am I "missing" something ?? Not having a "Go" Just genuinely "Puzzled" Come on you City
Think he is baisicially saying there is money in the bank, however they're not gonna spend it all on ine season!! Until we get 13,000 fans willing to spend £300+ on a season ticket this will always be the case!!
[quote][p][bold]bingleybantam-ms54[/bold] wrote: We've Reached the League Cup Final We've Won the play off Final - That's TWO trips to Wembley We've the highest gate in the league 2 & one of the Highest in league 1 We've just sold Nahki Wells for a 7 figure Sum??????? We've just stayed up & sold 13,000 Season Tickets? Now we've got a reduced player for 2014 - 2015? Am I "missing" something ?? Not having a "Go" Just genuinely "Puzzled" Come on you City[/p][/quote]Think he is baisicially saying there is money in the bank, however they're not gonna spend it all on ine season!! Until we get 13,000 fans willing to spend £300+ on a season ticket this will always be the case!! Plastic Bantam
  • Score: 3

11:36am Thu 17 Jul 14

wakefieldbantam says...

This is a long winded article that is basically saying we cannot afford to make the same mistakes in the transfer market as we did last season. We don't need another Andy Gray, Matthew Bates or Matt Clarke who between them have cost a fair amount of cash and done absolutely nothing for the club except drain its resources.
I would think if you deducted the money those 3 have cost us from last seasons budget you'd be getting close to the budget PP has got now.
This is a long winded article that is basically saying we cannot afford to make the same mistakes in the transfer market as we did last season. We don't need another Andy Gray, Matthew Bates or Matt Clarke who between them have cost a fair amount of cash and done absolutely nothing for the club except drain its resources. I would think if you deducted the money those 3 have cost us from last seasons budget you'd be getting close to the budget PP has got now. wakefieldbantam
  • Score: 7

11:59am Thu 17 Jul 14

Prisoner Cell Block A says...

Bear in mind the men at the top whilst being prudent and attempting to achieve longevity have also made funds available when there was a perceived chance of success. A reduced budget doesn't mean it won't be increased if we have a sniff of being successful. It also doesn't mean we cant be successful, look at Yeovil as an example if low funding/high achievement. Also bear in mind our previous plights and the current Blackpool situation
Bear in mind the men at the top whilst being prudent and attempting to achieve longevity have also made funds available when there was a perceived chance of success. A reduced budget doesn't mean it won't be increased if we have a sniff of being successful. It also doesn't mean we cant be successful, look at Yeovil as an example if low funding/high achievement. Also bear in mind our previous plights and the current Blackpool situation Prisoner Cell Block A
  • Score: 8

12:20pm Thu 17 Jul 14

Michael Clayton says...

I don't think that anyone can speak with authority unless they are privy to financial information. There is never a clearer case for facts over opinions.

Only the playing side, I am preparing for a tough season. Second season syndrome does not just affect teams promoted to that awful Premier League.
I don't think that anyone can speak with authority unless they are privy to financial information. There is never a clearer case for facts over opinions. Only the playing side, I am preparing for a tough season. Second season syndrome does not just affect teams promoted to that awful Premier League. Michael Clayton
  • Score: 0

1:02pm Thu 17 Jul 14

tyker2 says...

wakefieldbantam wrote:
This is a long winded article that is basically saying we cannot afford to make the same mistakes in the transfer market as we did last season. We don't need another Andy Gray, Matthew Bates or Matt Clarke who between them have cost a fair amount of cash and done absolutely nothing for the club except drain its resources.
I would think if you deducted the money those 3 have cost us from last seasons budget you'd be getting close to the budget PP has got now.
Matt Clarke? who is ne? Ex Keeper we sold for a million plus
[quote][p][bold]wakefieldbantam[/bold] wrote: This is a long winded article that is basically saying we cannot afford to make the same mistakes in the transfer market as we did last season. We don't need another Andy Gray, Matthew Bates or Matt Clarke who between them have cost a fair amount of cash and done absolutely nothing for the club except drain its resources. I would think if you deducted the money those 3 have cost us from last seasons budget you'd be getting close to the budget PP has got now.[/p][/quote]Matt Clarke? who is ne? Ex Keeper we sold for a million plus tyker2
  • Score: 3

1:34pm Thu 17 Jul 14

wakefieldbantam says...

tyker2 wrote:
wakefieldbantam wrote:
This is a long winded article that is basically saying we cannot afford to make the same mistakes in the transfer market as we did last season. We don't need another Andy Gray, Matthew Bates or Matt Clarke who between them have cost a fair amount of cash and done absolutely nothing for the club except drain its resources.
I would think if you deducted the money those 3 have cost us from last seasons budget you'd be getting close to the budget PP has got now.
Matt Clarke? who is ne? Ex Keeper we sold for a million plus
Ha ha good spot Tyker that's says it all about the impression he's made I can't even get his name right! Matt Taylor of course but yes who's he?
[quote][p][bold]tyker2[/bold] wrote: [quote][p][bold]wakefieldbantam[/bold] wrote: This is a long winded article that is basically saying we cannot afford to make the same mistakes in the transfer market as we did last season. We don't need another Andy Gray, Matthew Bates or Matt Clarke who between them have cost a fair amount of cash and done absolutely nothing for the club except drain its resources. I would think if you deducted the money those 3 have cost us from last seasons budget you'd be getting close to the budget PP has got now.[/p][/quote]Matt Clarke? who is ne? Ex Keeper we sold for a million plus[/p][/quote]Ha ha good spot Tyker that's says it all about the impression he's made I can't even get his name right! Matt Taylor of course but yes who's he? wakefieldbantam
  • Score: 0

4:46pm Thu 17 Jul 14

spearmint wino says...

The club are to be congratulated on keeping expenditure under control but in my opinion season tickets should have gone up by £10. They are an absolute bargain at £200 and I can't believe an extra tenner would deter anyone from buying one.
The club are to be congratulated on keeping expenditure under control but in my opinion season tickets should have gone up by £10. They are an absolute bargain at £200 and I can't believe an extra tenner would deter anyone from buying one. spearmint wino
  • Score: 14

4:53pm Thu 17 Jul 14

Farsley Bantam says...

spearmint wino wrote:
The club are to be congratulated on keeping expenditure under control but in my opinion season tickets should have gone up by £10. They are an absolute bargain at £200 and I can't believe an extra tenner would deter anyone from buying one.
Exactly. I'd have gone for a £25 increase personally. The tickets will have to be 'properly' priced eventually so its better to start with relatively small increases so the jump isn't so big.
[quote][p][bold]spearmint wino[/bold] wrote: The club are to be congratulated on keeping expenditure under control but in my opinion season tickets should have gone up by £10. They are an absolute bargain at £200 and I can't believe an extra tenner would deter anyone from buying one.[/p][/quote]Exactly. I'd have gone for a £25 increase personally. The tickets will have to be 'properly' priced eventually so its better to start with relatively small increases so the jump isn't so big. Farsley Bantam
  • Score: 13

7:41pm Thu 17 Jul 14

SpinDriftin says...

I think Mr Baldwin is an asset to City, he is talking complete sense. He is running a business as it should be run, for the long term.

I also think season ticket prices should be increased but not too much, they are very cheap at the moment and I am sure almost anyone, whatever their position, could afford more if they budget accordingly.

I recall the club used to ask for a donation, on renewal of season tickets, which I always gave because I care about them and realise as a supporter we have a responsibility to ensure the progression of the club. They won't progress very far without money and it is the fans who provide most of it hence an increase in season ticket prices has got to be a good thing all round, in my opinion.
I think Mr Baldwin is an asset to City, he is talking complete sense. He is running a business as it should be run, for the long term. I also think season ticket prices should be increased but not too much, they are very cheap at the moment and I am sure almost anyone, whatever their position, could afford more if they budget accordingly. I recall the club used to ask for a donation, on renewal of season tickets, which I always gave because I care about them and realise as a supporter we have a responsibility to ensure the progression of the club. They won't progress very far without money and it is the fans who provide most of it hence an increase in season ticket prices has got to be a good thing all round, in my opinion. SpinDriftin
  • Score: 0

9:03pm Thu 17 Jul 14

tyker2 says...

wakefieldbantam wrote:
tyker2 wrote:
wakefieldbantam wrote:
This is a long winded article that is basically saying we cannot afford to make the same mistakes in the transfer market as we did last season. We don't need another Andy Gray, Matthew Bates or Matt Clarke who between them have cost a fair amount of cash and done absolutely nothing for the club except drain its resources.
I would think if you deducted the money those 3 have cost us from last seasons budget you'd be getting close to the budget PP has got now.
Matt Clarke? who is ne? Ex Keeper we sold for a million plus
Ha ha good spot Tyker that's says it all about the impression he's made I can't even get his name right! Matt Taylor of course but yes who's he?
Matt Taylor? mmmmm who is that then?
[quote][p][bold]wakefieldbantam[/bold] wrote: [quote][p][bold]tyker2[/bold] wrote: [quote][p][bold]wakefieldbantam[/bold] wrote: This is a long winded article that is basically saying we cannot afford to make the same mistakes in the transfer market as we did last season. We don't need another Andy Gray, Matthew Bates or Matt Clarke who between them have cost a fair amount of cash and done absolutely nothing for the club except drain its resources. I would think if you deducted the money those 3 have cost us from last seasons budget you'd be getting close to the budget PP has got now.[/p][/quote]Matt Clarke? who is ne? Ex Keeper we sold for a million plus[/p][/quote]Ha ha good spot Tyker that's says it all about the impression he's made I can't even get his name right! Matt Taylor of course but yes who's he?[/p][/quote]Matt Taylor? mmmmm who is that then? tyker2
  • Score: -1

8:25am Fri 18 Jul 14

Papa Smurfs Wig says...

SpinDriftin wrote:
I think Mr Baldwin is an asset to City, he is talking complete sense. He is running a business as it should be run, for the long term.

I also think season ticket prices should be increased but not too much, they are very cheap at the moment and I am sure almost anyone, whatever their position, could afford more if they budget accordingly.

I recall the club used to ask for a donation, on renewal of season tickets, which I always gave because I care about them and realise as a supporter we have a responsibility to ensure the progression of the club. They won't progress very far without money and it is the fans who provide most of it hence an increase in season ticket prices has got to be a good thing all round, in my opinion.
Who's running the business?
If only you knew what they thought about him upstairs.
[quote][p][bold]SpinDriftin[/bold] wrote: I think Mr Baldwin is an asset to City, he is talking complete sense. He is running a business as it should be run, for the long term. I also think season ticket prices should be increased but not too much, they are very cheap at the moment and I am sure almost anyone, whatever their position, could afford more if they budget accordingly. I recall the club used to ask for a donation, on renewal of season tickets, which I always gave because I care about them and realise as a supporter we have a responsibility to ensure the progression of the club. They won't progress very far without money and it is the fans who provide most of it hence an increase in season ticket prices has got to be a good thing all round, in my opinion.[/p][/quote]Who's running the business? If only you knew what they thought about him upstairs. Papa Smurfs Wig
  • Score: 0

11:49am Fri 18 Jul 14

Michael Clayton says...

Farsley Bantam wrote:
spearmint wino wrote:
The club are to be congratulated on keeping expenditure under control but in my opinion season tickets should have gone up by £10. They are an absolute bargain at £200 and I can't believe an extra tenner would deter anyone from buying one.
Exactly. I'd have gone for a £25 increase personally. The tickets will have to be 'properly' priced eventually so its better to start with relatively small increases so the jump isn't so big.
At one time, the method of payment was either a season ticket or a match-day admission. However, the dynamic is altered with the addition of the Flexi-Card scheme.

My gut reaction is that a £199 season ticket is too cheap. However, if you start changing one element, there will be a direct effect on the other three. As such, the call for a price increase is rather more complicated.

For me, the club has done the sensible thing.
[quote][p][bold]Farsley Bantam[/bold] wrote: [quote][p][bold]spearmint wino[/bold] wrote: The club are to be congratulated on keeping expenditure under control but in my opinion season tickets should have gone up by £10. They are an absolute bargain at £200 and I can't believe an extra tenner would deter anyone from buying one.[/p][/quote]Exactly. I'd have gone for a £25 increase personally. The tickets will have to be 'properly' priced eventually so its better to start with relatively small increases so the jump isn't so big.[/p][/quote]At one time, the method of payment was either a season ticket or a match-day admission. However, the dynamic is altered with the addition of the Flexi-Card scheme. My gut reaction is that a £199 season ticket is too cheap. However, if you start changing one element, there will be a direct effect on the other three. As such, the call for a price increase is rather more complicated. For me, the club has done the sensible thing. Michael Clayton
  • Score: 0

11:51am Fri 18 Jul 14

Michael Clayton says...

Michael Clayton wrote:
Farsley Bantam wrote:
spearmint wino wrote:
The club are to be congratulated on keeping expenditure under control but in my opinion season tickets should have gone up by £10. They are an absolute bargain at £200 and I can't believe an extra tenner would deter anyone from buying one.
Exactly. I'd have gone for a £25 increase personally. The tickets will have to be 'properly' priced eventually so its better to start with relatively small increases so the jump isn't so big.
At one time, the method of payment was either a season ticket or a match-day admission. However, the dynamic is altered with the addition of the Flexi-Card scheme.

My gut reaction is that a £199 season ticket is too cheap. However, if you start changing one element, there will be a direct effect on the other three. As such, the call for a price increase is rather more complicated.

For me, the club has done the sensible thing.
Sorry. I meant to write 'direct effect on the other two'.
[quote][p][bold]Michael Clayton[/bold] wrote: [quote][p][bold]Farsley Bantam[/bold] wrote: [quote][p][bold]spearmint wino[/bold] wrote: The club are to be congratulated on keeping expenditure under control but in my opinion season tickets should have gone up by £10. They are an absolute bargain at £200 and I can't believe an extra tenner would deter anyone from buying one.[/p][/quote]Exactly. I'd have gone for a £25 increase personally. The tickets will have to be 'properly' priced eventually so its better to start with relatively small increases so the jump isn't so big.[/p][/quote]At one time, the method of payment was either a season ticket or a match-day admission. However, the dynamic is altered with the addition of the Flexi-Card scheme. My gut reaction is that a £199 season ticket is too cheap. However, if you start changing one element, there will be a direct effect on the other three. As such, the call for a price increase is rather more complicated. For me, the club has done the sensible thing.[/p][/quote]Sorry. I meant to write 'direct effect on the other two'. Michael Clayton
  • Score: 0

1:42pm Fri 18 Jul 14

Prisoner Cell Block A says...

Papa Smurfs Wig wrote:
SpinDriftin wrote:
I think Mr Baldwin is an asset to City, he is talking complete sense. He is running a business as it should be run, for the long term.

I also think season ticket prices should be increased but not too much, they are very cheap at the moment and I am sure almost anyone, whatever their position, could afford more if they budget accordingly.

I recall the club used to ask for a donation, on renewal of season tickets, which I always gave because I care about them and realise as a supporter we have a responsibility to ensure the progression of the club. They won't progress very far without money and it is the fans who provide most of it hence an increase in season ticket prices has got to be a good thing all round, in my opinion.
Who's running the business?
If only you knew what they thought about him upstairs.
God?
[quote][p][bold]Papa Smurfs Wig[/bold] wrote: [quote][p][bold]SpinDriftin[/bold] wrote: I think Mr Baldwin is an asset to City, he is talking complete sense. He is running a business as it should be run, for the long term. I also think season ticket prices should be increased but not too much, they are very cheap at the moment and I am sure almost anyone, whatever their position, could afford more if they budget accordingly. I recall the club used to ask for a donation, on renewal of season tickets, which I always gave because I care about them and realise as a supporter we have a responsibility to ensure the progression of the club. They won't progress very far without money and it is the fans who provide most of it hence an increase in season ticket prices has got to be a good thing all round, in my opinion.[/p][/quote]Who's running the business? If only you knew what they thought about him upstairs.[/p][/quote]God? Prisoner Cell Block A
  • Score: 1

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