City’s newest shirt sponsor wants to see his company’s name sharing the pitch in a West Yorkshire derby with Leeds.
Eagle-eyed away fans will have spotted the Autoelectro logo above the numbers on the jerseys in Tuesday’s goalless draw with Coventry.
The Leeds Road-based firm, who sell automotive components, are the first to feature on the back of the club’s shirt – something that most of the Football League does now.
Their deal runs for the next two seasons and managing director Tony Bhogal has not ruled out watching their logo at Valley Parade in Championship action.
“That would be fantastic,” said Bhogal, who runs the company with his two brothers. “It would certainly be great to play Leeds again at some stage – a good local derby would be special.
“It’s our home team and we’ve been following them on and off for years, through thick and thin. We just want to support our local club and I’m really looking forward to next season now.”
Autoelectro already have a box at the City ground and Bhogal is full of praise for the way Phil Parkinson has established the club in their first season back in League One.
A point against Oldham this afternoon would take them to 50 – universally regarded as the safety mark against relegation.
“We started off this season really well and everybody thought we might be able to jump another league,” said Bhogal.
“But the important thing is to consolidate our position and then we’ve got a good solid foundation for next year.
“It would have been difficult in some respects if we had gone up. You can go too far too soon. Football is a very expensive business these days and you need to have the funds behind you.
“We’ve seen that, unfortunately, with the problems we had after the Premier League and we’ve taken a long time to recover.
“I think the current management team have really given Bradford a solid base. Phil has done a brilliant job with the team. He’s not gone out there and spent loads of money.
“You’ve got to get that balance between finances and success on the pitch. We’ve got a good sensible management team and we’re really pleased to be involved.”