Steve Ferres aims to give Francis Cummins all tools needed to keep Bradford Bulls in Super League

New managing director Steve Ferres settles in at Odsal

New managing director Steve Ferres settles in at Odsal

First published in Sport Bradford Telegraph and Argus: Photograph of the Author by , Bradford Bulls Reporter

As an ardent rugby league man with over 40 years in the game as a player, coach and administrator, Steve Ferres has an impressive curriculum vitae.

The former Bradford Northern player has barely stopped to draw breath since being appointed as managing director by new owner Marc Green this week.

He has embarked on a strategic review of the club, which he estimates will take him the best part of a month.

In the meantime, efforts to bolster Francis Cummins’ theadbare squad are underway.

“I’ll be looking at the business from top to bottom and putting a plan in place to take it forward,” said Ferres, who had been out of the game since leaving Castleford in February last year.

“That means having a sustainable business plan and being able to move forward with the right people in the right places doing the right job.

“There will be a particular emphasis on the football side of things.”

Ferres says the Bulls would ideally like to replace the three players (Garreth Carvell, Jarrod Sammut and Nick Scruton) they lost in the wake of the club’s administration.

He said: “I’m confident of giving Francis the tools to do the job.

“Once he’s got the tools and the players to do the job, then hopefully we can get the wins that we need to stay up.

“We’ve got to do everything in our power to try and keep this club in Super League.

“I’d like to see the three players we've lost replaced. If we can get a couple of props in then it helps Francis, and if there is anything available beyond that we will look at it.

“We’ve got to look at what Francis needs and his requirements for the short, medium and long-term.”

Ferres warned, however, that making additions to the squad will not be easy.

It remains to be seen whether the Bulls will continue to use the loan market or pay transfer fees for players.

“Bradford fans are very knowledgeable about their rugby league,” said Ferres.

“They know that we need players and we know that we need players but getting them is a different matter.

“You’re into the season and teams don’t want to let players go, especially those we are competing with at the lower end of the division.

“They don’t want us to have their players and, for one reason or another, we’ve not been able to land anything for this week that has suited Francis’ requirements. But it won’t be for lack of effort, that’s all I will say.”

Ferres’ appointment came about after he was recommended to Green, and they are expected in the directors box at Widnes tomorrow, along with Robbie Hunter-Paul, who as chief executive remains responsible for the day-to-day running of the club.

Winning back the trust from the supporters is among Ferres' priorities.

He said: “We’ve got to work hard to give the club some credibility and to engage with the fans because Bradford have been through a very traumatic period and limped along from one disaster to another.

“As a rugby league person, I’m disappointed with what I’ve seen happen and how it has unfolded, as most people in the game are.

“But the difference with Bradford and the clubs I’ve been at previously is that this has the potential to be a top club again – and that’s no disrespect to those other clubs.

“I’ll be working 24-7 because rugby league isn’t a nine to five job. If I’m trying to do a deal for a player and my phone rings at midnight, I’ll take the call.”

Ferres’ return to Bradford has evoked memories of his three-year spell as a player, adding: “We won a couple of championships and the John Player Trophy, so I loved it and I wish I had stayed longer.

“I always enjoyed my rugby wherever I played but I had more success here than anywhere else.”

Over 30 years on, Ferres will hope to again make a lasting impact on the club's fortunes.

 

Comments (10)

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7:07am Sat 29 Mar 14

king karl says...

Its going to take more than 3 players to turn this season around

ryan bailey will do for starters though
Its going to take more than 3 players to turn this season around ryan bailey will do for starters though king karl
  • Score: -9

7:25am Sat 29 Mar 14

U5ern&me..... says...

Good Luck......
The good old days may be returning to Odsal at last.
Just need the crowds back for an atmosphere.
Good Luck...... The good old days may be returning to Odsal at last. Just need the crowds back for an atmosphere. U5ern&me.....
  • Score: 5

12:45pm Sat 29 Mar 14

fedupwiththeBS says...

Slightly confused by his business plan statement; surely they have one already as it would have to been approved as part of the bidding process.

We need more than 3 players to strengthen the squad, where is the money to bring in big name players?
Slightly confused by his business plan statement; surely they have one already as it would have to been approved as part of the bidding process. We need more than 3 players to strengthen the squad, where is the money to bring in big name players? fedupwiththeBS
  • Score: -6

1:03pm Sat 29 Mar 14

billybobbull says...

fedupwiththeBS wrote:
Slightly confused by his business plan statement; surely they have one already as it would have to been approved as part of the bidding process.

We need more than 3 players to strengthen the squad, where is the money to bring in big name players?
The plan they put to the RFL is projected plan based on the financial detail the have been provided with. It was necessarily strategic plan in full detail, as when a new buyer comes in they start to deal with details, rather than just a broad financial plan.
Clearly the logistic and business model has not worked well, so it now needs to reviewed, tweaked short term and build medium and long term.

It will not just include three players, hat's the immediate need. It will include a full view of every part the coaching structures, playing staff, rugby business model and then the overall business strategy, including finances, marketing, investment and partners. Exactly the same as ay other business acquisition.

That will bring about bigger changes long term and the big name players in the years to come hopefully.
[quote][p][bold]fedupwiththeBS[/bold] wrote: Slightly confused by his business plan statement; surely they have one already as it would have to been approved as part of the bidding process. We need more than 3 players to strengthen the squad, where is the money to bring in big name players?[/p][/quote]The plan they put to the RFL is projected plan based on the financial detail the have been provided with. It was necessarily strategic plan in full detail, as when a new buyer comes in they start to deal with details, rather than just a broad financial plan. Clearly the logistic and business model has not worked well, so it now needs to reviewed, tweaked short term and build medium and long term. It will not just include three players, hat's the immediate need. It will include a full view of every part the coaching structures, playing staff, rugby business model and then the overall business strategy, including finances, marketing, investment and partners. Exactly the same as ay other business acquisition. That will bring about bigger changes long term and the big name players in the years to come hopefully. billybobbull
  • Score: 4

4:55pm Sat 29 Mar 14

raisemeup says...

fedupwiththeBS wrote:
Slightly confused by his business plan statement; surely they have one already as it would have to been approved as part of the bidding process.

We need more than 3 players to strengthen the squad, where is the money to bring in big name players?
If you are confused by someone saying he wants a Business plan for the future. Why? A business plan is different for different strategies and apportioning the budgets etc. If he had have said we need a critical path strategic plan for the whole business to be used internally for the Management and staff to understand where we are and where we want to go in the next year, and then a 5 year plan etc. etc. Would you have been happy, or would we be seeing a different post. ie "if he had said a business plan I would have felt less confused"

Give it up FUBS , have you nothing better to complain about?
[quote][p][bold]fedupwiththeBS[/bold] wrote: Slightly confused by his business plan statement; surely they have one already as it would have to been approved as part of the bidding process. We need more than 3 players to strengthen the squad, where is the money to bring in big name players?[/p][/quote]If you are confused by someone saying he wants a Business plan for the future. Why? A business plan is different for different strategies and apportioning the budgets etc. If he had have said we need a critical path strategic plan for the whole business to be used internally for the Management and staff to understand where we are and where we want to go in the next year, and then a 5 year plan etc. etc. Would you have been happy, or would we be seeing a different post. ie "if he had said a business plan I would have felt less confused" Give it up FUBS , have you nothing better to complain about? raisemeup
  • Score: 0

11:48pm Sat 29 Mar 14

portugalbull says...

Scruton and Sammut did not want to go except for family reasons so why not see if there's away to bring them back.
Scruton and Sammut did not want to go except for family reasons so why not see if there's away to bring them back. portugalbull
  • Score: 0

12:41am Sun 30 Mar 14

Bowlingboy says...

Nick Scruton and sanmut are not the be all and end all of rugby league.
I am sure if the money is there better replacements can be brought in.

.
Nick Scruton and sanmut are not the be all and end all of rugby league. I am sure if the money is there better replacements can be brought in. . Bowlingboy
  • Score: 0

9:01am Sun 30 Mar 14

1964gc says...

All I can say is not long ago we had whitcut,now we have ferres
That to me is a massive step in the right direction
All I can say is not long ago we had whitcut,now we have ferres That to me is a massive step in the right direction 1964gc
  • Score: 1

7:27pm Sun 30 Mar 14

BierleyBoy says...

One fundamental thing missing is Ferres saying there is money available to invest in the business.

Losing to Widnes leaves just the Salford game in the next 7 that the genuine possibility of a win exists.

The Bulls are dead in the water and there's no way the Bradford public will turn out in any numbers to put more money into a black hole.

The Easter fixture against Leeds will be lucky to hit 10k. Wonder why Marc Green hasn't fronted up yet.
One fundamental thing missing is Ferres saying there is money available to invest in the business. Losing to Widnes leaves just the Salford game in the next 7 that the genuine possibility of a win exists. The Bulls are dead in the water and there's no way the Bradford public will turn out in any numbers to put more money into a black hole. The Easter fixture against Leeds will be lucky to hit 10k. Wonder why Marc Green hasn't fronted up yet. BierleyBoy
  • Score: 3

8:55pm Sun 30 Mar 14

1964gc says...

Money doesn't buy results ask salford. Guts like today will nick a few results
Money doesn't buy results ask salford. Guts like today will nick a few results 1964gc
  • Score: 2

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