Batley are to offer discounted entry to Super League season ticket-holders for their match against Doncaster on Sunday - and donate half the proceeds to BullBuilder.
The initiative is the brainchild of Mick Hopkin and BullBuilder board member Mike Farren as the supporters' trust seeks to raise more vital funds for the Bulls.
With Bradford at Hull on Friday, Sunday's game is the perfect opportunity for Bulls fans to get to a second game over the weekend.
Hopkin said: "My aim is to dispel some of the myths held by some Super League supporters, regarding the Championship being a second-rate competition and the clubs within it being a little unfashionable and help the Bulls raise some much-needed revenue at the same time."
Adult tickets are priced at £10, including a £5 donation, with a family ticket, which admits two adults and up to four children, priced at £20.