Entrepreneur Richard Lamb could make bid to buy Bradford Bulls next week

Bradford Telegraph and Argus: Richard Lamb Richard Lamb

London-based businessman Richard Lamb is hoping to make a bid to buy Bradford Bulls next week after holding talks with the Rugby Football League yesterday.

Mr Lamb, chairman and co-owner of Lucid Direct, a 13-year-old business which was responsible for the hospitality at last year’s Rugby League World Cup, made a flying visit to the RFL’s headquarters in Leeds to meet chief operating officer Ralph Rimmer and Blake Solly, the director of licensing and standards.

The RFL is understood to be speaking to a handful of prospective new owners of the Super League outfit, whose former holding company OK Bulls was placed into administration on January 31.

The move has left the Bulls facing the prospect of a points penalty from the RFL – a decision on which is likely to be announced next week.

Mr Lamb, who has extensive experience working with rugby union clubs, said: “Meeting the RFL allowed me to give them my view about what it would to take to build a commercially-viable club.

“It also gave me greater clarity not only about the situation with the creditors but the state of where the club is at and what the challenges are going forward.

“I think all of us agree that this is a huge opportunity and that it’s very clearly possible to make a success of Bradford Bulls.

“The RFL said the most important thing is that we move forward with clarity and speed but the challenge will be that whoever takes it on will have some uncomfortable conversations with the creditors.

“There are a few areas that I’d need to work through about how we’d get through to the end of the season but for me it’s about investing for the long-term and not just trying to make a fast buck.”

David Wilson, the appointed administrator of OK Bulls, agreed to sell the club to Bradford Bulls 2014, a company set up last November and whose directors include Robbie Hunter-Paul, Mark Moore, Ian Watt and Andrew Calvert.

However, as a term of that sale, the new company is operating under a temporary Super League licence for 28 days during which period, if an alternative and better offer is received and can be progressed, it is understood Bradford Bulls 2014 could step aside.

Speaking after yesterday’s meeting, Mr Lamb added: “The next stage now is to move forward and carry out more work based on today’s conversations.

“I’m due to see the RFL again next week to go through what I think a profit and loss would look like, and a cash-flow based on if we were successful to take over the club at the beginning of March.

“From there, if we all agree that the assumptions I’ve put together and the thought processes are robust, then I’ll make an official offer to the administrator.

“If the club can get through the next few weeks and months, and avoid the boom and bust, then I believe it can emerge in a strong position going forward.”

The Bulls open the season at home to Castleford Tigers tomorrow.

Comments (11)

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11:32am Sat 15 Feb 14

Blotto says...

Well Mr Lamb "but for me it’s about investing for the long-term and not just trying to make a fast buck" You will certainly need to invest a lot of money in the short term and hope in the medium to long term you will get a fair bit back!
It is a gamble and the basic rule for gambling is don't unless you can afford to lose the money you invest! Despite your best business intentions owning a sport Club makes you rule with your heart not your head, ask all the other owners. But I sincerely hope you are not another Potless Chancer !
Well Mr Lamb "but for me it’s about investing for the long-term and not just trying to make a fast buck" You will certainly need to invest a lot of money in the short term and hope in the medium to long term you will get a fair bit back! It is a gamble and the basic rule for gambling is don't unless you can afford to lose the money you invest! Despite your best business intentions owning a sport Club makes you rule with your heart not your head, ask all the other owners. But I sincerely hope you are not another Potless Chancer ! Blotto

12:29pm Sat 15 Feb 14

Bowlingboy says...

Omar F+$K*@G Khan pffft!
Omar F+$K*@G Khan pffft! Bowlingboy

12:53pm Sat 15 Feb 14

Avro says...

Here we go on the merr- go-round again, only this time it really is last chance saloon.
Here we go on the merr- go-round again, only this time it really is last chance saloon. Avro

1:18pm Sat 15 Feb 14

billybobbull says...

This is businessman, who understands real business.....his plan is not written on the back of a fag packet in a bed shop or a curry house. The BIG world of sport IS business hence the success of RU in recent years.
Hopefully this deal will go through.
Good man.
This is businessman, who understands real business.....his plan is not written on the back of a fag packet in a bed shop or a curry house. The BIG world of sport IS business hence the success of RU in recent years. Hopefully this deal will go through. Good man. billybobbull

1:21pm Sat 15 Feb 14

Arhmen Noleg says...

What on earth is that about "avoid the boom and bust"
Think hes been listening to Gordon Brown.
Wheres the "boom".....Is that the full time hooter.
Amateur.
What a plié of Bull.
Stay in London.
Suggested hes a front for one failure still trying to get his money back.

With comments like that fans, keep the faith ,be prepared to dig deep.
What on earth is that about "avoid the boom and bust" Think hes been listening to Gordon Brown. Wheres the "boom".....Is that the full time hooter. Amateur. What a plié of Bull. Stay in London. Suggested hes a front for one failure still trying to get his money back. With comments like that fans, keep the faith ,be prepared to dig deep. Arhmen Noleg

2:39pm Sat 15 Feb 14

raisemeup says...

With every takeover a new owner will apply "A New Broom sweeps clean" scenario.
Fair enough but we now don't know who owns the "Old one!"
Stll good old Trigger had the same broom for 15 years, and he got a medal from the council. (if you didn't watch fools and horses you won't get the analogy) like us it only had a new head and a new handle to keep it going. But neverless it's the same Broom.
Mr Wood can you prepare a medal for us, because we have faced the same old broom for too many years.
With every takeover a new owner will apply "A New Broom sweeps clean" scenario. Fair enough but we now don't know who owns the "Old one!" Stll good old Trigger had the same broom for 15 years, and he got a medal from the council. (if you didn't watch fools and horses you won't get the analogy) like us it only had a new head and a new handle to keep it going. But neverless it's the same Broom. Mr Wood can you prepare a medal for us, because we have faced the same old broom for too many years. raisemeup

6:01pm Sat 15 Feb 14

johntheumpire says...

For heavens sake give this man a chance!
For heavens sake give this man a chance! johntheumpire

8:22pm Sat 15 Feb 14

Arhmen Noleg says...

Arhmen Noleg wrote:
What on earth is that about "avoid the boom and bust"
Think hes been listening to Gordon Brown.
Wheres the "boom".....Is that the full time hooter.
Amateur.
What a plié of Bull.
Stay in London.
Suggested hes a front for one failure still trying to get his money back.

With comments like that fans, keep the faith ,be prepared to dig deep.
Daft comment re boom ad bust when rugby league is currently bust and bust but now I know who Richard is I"ll gladly drive down to London to pick him up.

Jesus Richard I do apologise.
There will be no boom though.
Certainly not a front for OK.
Hospitality is a side show.
Top man
[quote][p][bold]Arhmen Noleg[/bold] wrote: What on earth is that about "avoid the boom and bust" Think hes been listening to Gordon Brown. Wheres the "boom".....Is that the full time hooter. Amateur. What a plié of Bull. Stay in London. Suggested hes a front for one failure still trying to get his money back. With comments like that fans, keep the faith ,be prepared to dig deep.[/p][/quote]Daft comment re boom ad bust when rugby league is currently bust and bust but now I know who Richard is I"ll gladly drive down to London to pick him up. Jesus Richard I do apologise. There will be no boom though. Certainly not a front for OK. Hospitality is a side show. Top man Arhmen Noleg

9:25pm Sat 15 Feb 14

bradfordbronco says...

Why the hell do people think this chap asked for advice from them? He's quite capable of making a business decision on his own. He knows it costs £4m a year to run a SL club. He knows he will get £1.5m TV money if they stay in SL next year. Money from 5,000 Season tickets approx £1m. 2,500 pay on the day =£500,000 +. Both these figures could be much more. Money from Shirt and ground sponsorship £1m+. This leaves about £1m to find from other forms of income such as challenge cup run, merchandising, Bar sales, sponsorship packages and other forms of business and marketing which he actually specialises in.

The £4m expenses bill was a figure Blake Solly gave me last year. It could be reduced by cutting admin staff or reducing playing staff. There are so many other forms of income to be tapped into working with other business partners to develop the site.

Anyway, i'm sure if he needs advice from us he'll ask us!!!

With more support at the turnstiles the business would easily break even with a proper businessman in charge.
Why the hell do people think this chap asked for advice from them? He's quite capable of making a business decision on his own. He knows it costs £4m a year to run a SL club. He knows he will get £1.5m TV money if they stay in SL next year. Money from 5,000 Season tickets approx £1m. 2,500 pay on the day =£500,000 +. Both these figures could be much more. Money from Shirt and ground sponsorship £1m+. This leaves about £1m to find from other forms of income such as challenge cup run, merchandising, Bar sales, sponsorship packages and other forms of business and marketing which he actually specialises in. The £4m expenses bill was a figure Blake Solly gave me last year. It could be reduced by cutting admin staff or reducing playing staff. There are so many other forms of income to be tapped into working with other business partners to develop the site. Anyway, i'm sure if he needs advice from us he'll ask us!!! With more support at the turnstiles the business would easily break even with a proper businessman in charge. bradfordbronco

1:14am Sun 16 Feb 14

Arhmen Noleg says...

bradfordbronco wrote:
Why the hell do people think this chap asked for advice from them? He's quite capable of making a business decision on his own. He knows it costs £4m a year to run a SL club. He knows he will get £1.5m TV money if they stay in SL next year. Money from 5,000 Season tickets approx £1m. 2,500 pay on the day =£500,000 +. Both these figures could be much more. Money from Shirt and ground sponsorship £1m+. This leaves about £1m to find from other forms of income such as challenge cup run, merchandising, Bar sales, sponsorship packages and other forms of business and marketing which he actually specialises in.

The £4m expenses bill was a figure Blake Solly gave me last year. It could be reduced by cutting admin staff or reducing playing staff. There are so many other forms of income to be tapped into working with other business partners to develop the site.

Anyway, i'm sure if he needs advice from us he'll ask us!!!

With more support at the turnstiles the business would easily break even with a proper businessman in charge.
You got there with your simple calculatons bronco.
You did not need to find the extra million.
Sky deal 1.5
ST 2.0
Gate 0.5
Sponsors
Bar etc 1.0
Lottery


That's 4

About on the nail.

So if Bulls have only sold 3000 ST need a big crowd every home game to survive to September or Richard or others to fund it
All sounds simple eh.

Lets see how many turn up today and hope its 10000
[quote][p][bold]bradfordbronco[/bold] wrote: Why the hell do people think this chap asked for advice from them? He's quite capable of making a business decision on his own. He knows it costs £4m a year to run a SL club. He knows he will get £1.5m TV money if they stay in SL next year. Money from 5,000 Season tickets approx £1m. 2,500 pay on the day =£500,000 +. Both these figures could be much more. Money from Shirt and ground sponsorship £1m+. This leaves about £1m to find from other forms of income such as challenge cup run, merchandising, Bar sales, sponsorship packages and other forms of business and marketing which he actually specialises in. The £4m expenses bill was a figure Blake Solly gave me last year. It could be reduced by cutting admin staff or reducing playing staff. There are so many other forms of income to be tapped into working with other business partners to develop the site. Anyway, i'm sure if he needs advice from us he'll ask us!!! With more support at the turnstiles the business would easily break even with a proper businessman in charge.[/p][/quote]You got there with your simple calculatons bronco. You did not need to find the extra million. Sky deal 1.5 ST 2.0 Gate 0.5 Sponsors Bar etc 1.0 Lottery That's 4 About on the nail. So if Bulls have only sold 3000 ST need a big crowd every home game to survive to September or Richard or others to fund it All sounds simple eh. Lets see how many turn up today and hope its 10000 Arhmen Noleg

8:37am Sun 16 Feb 14

bradfordbronco says...

I Based my figures on the low side. 7500 per game on average and I was looking towards Next season, when the sky money increases. We should sell 5000 tickets at average £200. Then i was expecting just 2500 to turn up on the day. In reality it should be more. The Leeds game alone brings 5000 just from Leeds. This pushes the average up.

You are right we do need as many turning up as possible but in times of recession it will be difficult to get 10,000. BTW if we got 10,000 and we've only sold 3000 season tickets that 7000 paying £20 on the day = £140,000 x 13 home games = £1.82m. Problems solved!
I Based my figures on the low side. 7500 per game on average and I was looking towards Next season, when the sky money increases. We should sell 5000 tickets at average £200. Then i was expecting just 2500 to turn up on the day. In reality it should be more. The Leeds game alone brings 5000 just from Leeds. This pushes the average up. You are right we do need as many turning up as possible but in times of recession it will be difficult to get 10,000. BTW if we got 10,000 and we've only sold 3000 season tickets that 7000 paying £20 on the day = £140,000 x 13 home games = £1.82m. Problems solved! bradfordbronco

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