The Bulls today announced the renewal of a long-standing partnership with Coral Windows & Conservatories on a one-year extension.
The deal takes the association with the Bradford-based window and conservatory firm past the ten-year mark.
Founded in 1990 by managing director John Valente, Coral Windows & Conservatories have been at the heart of Bradford for more than 20 years.
Their branding will again take centre stage on the rear of the Bulls' playing jerseys – both home and away – and throughout the Provident Stadium.
Valente said: "It is great to be involved with the Bulls and it is fantastic to be part of a continuing partnership shared between two major Bradford brands.
"We have shared a long-standing agreement, over a number of years, and I am delighted to see it running into another Super League season.
"We have been in business for over 23 years now and our sponsorship of the Bulls has now surpassed a decade.
"I have been impressed with the recruitment work done by Francis Cummins and am looking forward to the new season.
"We believe the Bulls are working towards a brighter future and we want to be a part of that, working with them hand-in-hand.
"Hopefully, this year, we will be able to get back to enjoying the sport itself as the Bulls continue to build.
"On behalf of Coral, I wish the Bulls well as they gear up for another Super League season."
Bulls chief executive Robbie Hunter-Paul added: "A huge thanks goes to John and everyone involved at Coral Windows & Conservatories for their continued support of the club.
"It is great to see a long-standing partners of ours sticking with us on our journey into a new era of professional rugby league in Bradford.
"I remember Coral from my playing days and to think that they are still sponsoring the Bulls now is fantastic.
"Coral are a strong Bradford brand and we are delighted to be continuing our partnership with them in 2014."