The Bulls have today announced a new and improved sponsorship deal with IT specialists Hollinbay – taking the partnership into a tenth successive year.
The branding of the Yeadon-based systems, support and service firm will feature on the Bulls' home and away playing jerseys this season, as well as throughout the Provident Stadium.
Hollinbay will provide sponsorship for new signing Luke George, in addition to providing the club with IT equipment and support for a further 12 months.
Bulls chief executive Robbie Hunter-Paul said: "This is a great step forward for Bradford Bulls as we move to unveil a fresh portfolio of major partners ahead of the 2014 campaign.
"We believe the partnership links in brilliantly with us being a family and community club."
Founded in 1994, Hollinbay are headed up by husband and wife pair Robert and Jacqui Harder.
Mr Harder said: "We have been a long-standing partner of the Bulls for a number of years now and we are delighted to see our agreement extended.
"We believe Bradford Bulls are a brand worth supporting and this is a very real partnership, where both parties benefit.
"This is a total partnership and we are delighted to be involved, upping our sponsorship terms and backing the Bulls for a further 12 months."
Hunter-Paul added: "The Harder family have been friends of the club for years and are very much a part of this club.
"Robert and Jacqui are massive fans of the sport and their son, Jack, works alongside the first-team squad."
Meanwhile, only the Provident Stand will be open for Sunday’s home friendly against Hull FC.
Tickets are priced £15 for adults, £10 for concessions and £5 for juniors while under-12s go free.