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Kate Hardcastle to carry on work under new Bradford Bulls regime
Kate Hardcastle will remain as a non-executive director at the Bulls following the club’s change of ownership this week.
The award-winning businesswoman came on board in January and vowed to devote 20 days of her time over 12 months to boost the club’s brand and fanbase.
Hardcastle worked alongside Omar Khan and Gerry Sutcliffe, organising the Secret Garden Fashion Show in May, the Stand Up for Cancer fundraiser at the home game with Hull FC in July and the end-of-season Extravaganza.
The lifelong Bulls fan and retail expert will now continue her work with new owners Ryan Whitcut and Mark Moore, who yesterday met the RFL to discuss the finer details of their takeover before it is officially rubber-stamped by Red Hall bosses.
Whitcut said: “Kate’s input into the club, which has been above and beyond the suggested 20 days, has been on a variety of schemes – from initiating voluntary schemes to improve the facilities of the club through to organising the lavish Secret Garden Fashion Show in May, which was televised and brought over 100 new businesses into the club.
“She initiated our Stand Up for Cancer – Wear Red gameday and also our End of Season Extravaganza – bringing further businesses, celebrities and dignitaries to our facilities.”
Hardcastle is also working at her own expense on a variety of projects for possible sponsorship for the Bulls, raising the awareness of the club’s profile and brand in new territory such as the United Arab Emirates.
She is also a prominent figure in Her Rugby League, an organisation designed to increase the profile and participation of women in the sport.
Whitcut added: “Kate’s role will continue – working to complement the growing Bradford Bulls team, especially the marketing and sponsorship departments, and through her own network – helping to introduce the Bulls brand to organisations and partners that one would not normally associate with rugby league.”
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