THE Telegraph & Argus have launched an exciting new partnership with the Bulls.
Bradford's daily paper have become an official commercial partner of the club on an initial one-year agreement.
Already on board as a media partner of the First Utility Super League club, the T&A – which is read by more than 50,000 people a day –provides unrivalled coverage of the Bulls, both in print and online.
Circulation figures top 21,000 for the six-day-a-week paper and the T&A's website receives almost six million page views a month, with online content being published seven days a week.
Bulls commercial director Daniel Potticary is delighted that the club have joined forces with such an historic and well-known brand.
"It fills me with great pleasure to know that we are teaming up with another big Bradford company as we continue to drive the commercial arm of the club," he said.
"This is a substantial agreement between two parties committed to working hard for the city and one another.
"The Telegraph & Argus is well recognised across the district and, like us, boasts a proud history.
"We believe this partnership will enable us to further grow and develop the Bradford Bulls brand as we head into an exciting new era for professional rugby league in the city."
T&A newspaper sales manager Robert Drummond added: "We have a long history of supporting the Bulls and are delighted to be developing our commercial relationship with them as they rebuild for an immediate return to Super League."