THE BUMPER crowds at Bradford City’s home matches this season and the resulting matchday atmosphere underline the success of the club’s ultra-cheap season ticket deal.

The feelgood factor surrounding the Bantams and the buzz around the stadium has rarely been better as the country’s cheapest season tickets for professional football make games more accessible for fans.

It’s a great approach to pricing, the roots of which can be traced back to the testing times the club was facing around a decade ago.

With the Bantams relegated to the bottom division for the 2007/08 season, City teamed up with the Telegraph & Argus to offer fans the chance to own the cheapest season tickets in the land.

For prices to be slashed, 10,000 people aged 16 or over had to pledge to buy a ticket by submitting a coupon printed in the T&A.

More than 12,000 supporters signed up to the campaign, meaning adult season ticket holders forked out just over £138 - the equivalent of £6 a game - to see the Bantams as “10,000 For Our Team” struck a blow for all football fans around the country.

Fast forward to today and it’s a great credit to the club that loyal fans are only paying just over a tenner more per year, with season tickets now priced at £149.

It’s a deal that has so many plus points, with fans getting a real bargain, the team receiving tremendous support from packed stands, and future generations of Bantams being enticed through the turnstiles, securing their loyalty for years to come.

Long may Bradford continue to be the cheapest place to watch league football.