A new campaign has been revealed by Bradford Council in a bid to stop people littering around the district.

The new ‘Eyes’ campaign – warning of £80 fines for offenders – has been set up by the Council in partnership with the Tidy Britain Group.

It aims to tackle the problem of people littering on Bradford’s pavements and roads, and to try to change the behaviour of people and make them think twice before choosing to drop their litter on the floor.

Posters will be put up along the roadside around the district and large signs will be displayed on Council vehicles around the ‘Eyes’ theme.

The theme of the campaign aims to build on the success of the Council’s ‘We’re watching you’ campaign which targeted irresponsible dog owners, and led to a reduction in dog fouling across trial areas including Shipley.

The posters will be put up on lampposts in areas where litter is a serious problem, to raise awareness of the issue and make people consider their actions of dropping litter, and to encourage them to put the rubbish in a bin or to take it home.

They will also be fastened to Council litter trucks, which clean up litter and fly tipping across the district.

In some areas, these crews will collect up to 200 bags of rubbish a day, making two or three visits to Council tips.

Councillor Sarah Ferriby, executive member for environment, culture and sport at Bradford Council, was on hand at Jacob’s Well to officially unveil the campaign.

She said: “Litter is a significant problem for Bradford, just as it is for many other towns and cities.

“It is very costly and time consuming to clear it up and at a time when Council resources and budgets are being cut.

“If everyone just thought about what to do with their litter rather than throwing it on the floor, it would make a huge difference.”

One hope for this campaign is that it will help the Council’s private enforcement officers, who have been on patrol in Bradford city centre since the summer, in their role to keep the environment clean and free of litter.

Private enforcement officers can issue Fixed Penalty Notices to people who litter, spit, and urinate, as well as Dog Control Order offences.

The campaign will begin in and around Bradford city centre, before being rolled out across the district.

Councillor Simon Cooke, leader of the Conservative group on Bradford Council, said the campaign was a good idea, but we will have to wait to see whether it proves to be a success.

He said: “I think most people would say what we need to do is extend what has been going on in the city centre.

“We need to be a bit tougher, especially on people just dumping stuff out of their cars, we need to be as tough as possible on that.

“To make the campaign a success, we really need to be making sure we use all the powers we have got as a local authority.”

The posters have been created in partnership with the Tidy Britain Group, which has been campaigning against littering across the country for almost 60 years.