A city the size of Bradford should be able to support a venue like the former Bradford Playhouse in Little Germany, so it is to be hoped that the latest attempt to revive the venue is a success.
After various financial issues, a new company has been formed to lease the theatre from liquidators Clough and Co and plans to re-launch as The New Bradford Playhouse at an open day later this month.
There is certainly room for a third theatre in the city alongside the Alhambra and St George’s Hall, perhaps showing less mainstream productions, and this venue, with its historic links with JB Priestley, would seem ideally placed to be that venue.
But it is important that the new company, Takeover Events and Theatre, can come up with the right programme and, possibly more importantly, make people aware of that programme, in order for this venture to succeed.
As well as investment, it needs imagination and forward-thinking to put on the right events that will bring people into the theatre – and the right level of marketing to ensure that any such events are a success.
In the current financial climate, it is unlikely there will be any public funding for this venture, so the company is appealing for the community to get involved and help out as much as possible.
Hopefully, they will come forward with ideas about what they want to see the theatre doing.
Ultimately though, the only way this latest bid to revive the Playhouse will be a success is if they produce performances and events that people want to see and are prepared to put their hands in their pockets to buy tickets for.